Current Issue

2010, Vol. 12 No. 2 Published:30 April 2010

On Network Tragedy of the Commons and Its Solution

LI Gang, XU Guo-Hui

2010, 12 (2): 1-4.

Abstract ( 2096 ) PDF (0 KB)( 486 )

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Hardin’s tragedy of the commons theory expounds image and profoundly the fundamental basis of social role of institution and property rights Network society and its’ development increasingly reveal the characteristics of the network tragedy of the commons Based on analysis on the nature and characteristics of network society, this article illustrates the risk of occurrence of the network tragedy of the commons, and proposes a solution for its prevention

Interaction of Network Supervision of Public Opinion and the Judicial Trial

WANG Huo, LIANG Gang

2010, 12 (2): 5-10.

Abstract ( 2263 ) PDF (0 KB)( 500 )

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Based on study of the noted individual case (“Deng yu jiao ”case), this article analyzes the mutual influence between the supervision of public opinion and the judicial trial and points out that it is necessary to establish a healthy supervisory system of public opinion, which is beneficial to achieve the positive interplay Furthermore, it reveals that the freedom of public opinion and the independence of judicature should be both emphasized Only if the network supervision of public opinion and the judicial trial perform duties in their own respective domain well, the social justice would be uphold well

Innovation and Practice of Univeristy Student’s Work in Internet Era

YANG Ji, FANG Xiao-Yu

2010, 12 (2): 11-13.

Abstract ( 2359 ) PDF (0 KB)( 541 )

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This paper analyzes the opportunities and challenges that the fast developed Internet brings in the aspects of student management, education, service for college In addition, it discusses the new methods such as gaining Internet power, helping students out of questions and problems and setting up an on-line educational management system with the application of Internet It aims to shed some light on the innovation and practical work for college in Internet age

Research on and Practice of the Graduates’ Ability to Compete in Employment
in Networking Era

WANG Hui

2010, 12 (2): 14-17.

Abstract ( 2630 ) PDF (0 KB)( 878 )

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As a new medium, the Internet offers a fresh pattern for the guidance of employment for graduates This paper introduces the trend and advantages of using the Internet for employment guidance The paper also discusses the essential condition for networking employment guidance based the disadvantages of traditional employment guidance for the graduates

College of Humanities, Beijing University of Posts and Telecommunications, Beijing 100876,China

AN Hui

2010, 12 (2): 18-23.

Abstract ( 1969 ) PDF (0 KB)( 436 )

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As the exemption clauses of the tort liability of the network service providers, the safe haven rules play an important role in balancing the interests of network service providers and  copyright owners, However, in judicial practice, there exists the legal issues such as how to correctly understand the legal nature of the rules, how to distinguish the “knowing” or “should know” of the safe haven rules, whether internet service providers have the obligations of review, and how to understand the notification of removal of programs This paper will analyze these issues with the aid of the interpretation of legal norms and judicial review application

On Protection of Neighboring Right of Database

LI Xiao-Xia

2010, 12 (2): 24-27.

Abstract ( 1911 ) PDF (0 KB)( 432 )

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With the development of Internet technology, the issue of database infringement is increasing It is determined by the inherent traits of database that copyright is incompatible with the copyright system There also exists dilemma in theory and application in protecting the law against unfair competition However, the system of neighboring right could protect button-down intangible result of valuable works which cannot be protected by the system of copyright In this sense, it is suggested to extend the scope of neighboring rights and turn the database producer’s ownership into neighboring right based on the Copyright Law of the People’s Republic of China This can maintain the consistency in standards of originality and meanwhile avoid high cost of specific legislation for database

On E-Commerce Business Models in Social Computing Networks

DIAO Su, HU Li-Qun, LV Ting-Jie

2010, 12 (2): 28-33.

Abstract ( 2421 ) PDF (0 KB)( 425 )

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In this article, the authors analyzed the value creation model of social computing networks from the aspects of efficiency, complementarities, lock-in and novelty, and identified three profit modes applied in social computing networks, namely: advertisement mode, membership fee mode and transaction mode From the perspective of key resources and processes, the authors analyzed how the value is delivered in social computing networks The findings suggest the important factors to build a successful business model in the era of social networks and propose future direction of development

Linkage Analysis of China Telecommunications on Other Sectors

LIU Yu

2010, 12 (2): 34-38.

Abstract ( 3050 ) PDF (0 KB)( 430 )

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This article focuses on the linkage measuring of China telecommunications on other sectors employing IO method It can be concluded that forward-linkage of telecommunications covers more sectors and has more notable impact on economy than backward-linkage This verifies explicitly that telecommunications industry plays a significant role in the national economy

The Oerformance Evaluation of Telecom Operators Sales Cost Based on
the Analytic Hierarchy Process

BO He, JIN Yong-Sheng, LI Jing

2010, 12 (2): 39-44.

Abstract ( 2818 ) PDF (0 KB)( 515 )

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Based on the AHP and Delphi method，the paper builds an assessment model for telecom operators sales cost, offering the dimensionality, index, index weight and operating suggestions, and expecting to offer telecom operators some inspirations

The Potential Imbalance and Regulation of the Telecommunications Market Forces in
 the Age of Whole Business Operation

LIU Shan-1, ZHENG Xin-1, GUO Tong-2

2010, 12 (2): 45-51.

Abstract ( 2104 ) PDF (0 KB)( 529 )

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Based on the telecommunications market structure, this paper analyzes the basic pattern to obtain advantages of market forces of the whole business operator, and on such a basis, presents potential horizontal and vertical factors that lead to the imbalance of the China telecommunications market forces under the joint function of scope economy and scale economy . In addition, this paper puts forward specific regulation measures in the philosophy of “a stitch in time saves nine” to prevent use of severe methods of split and reorganization on the telecommunications market again.Generally this paper aims to avoid the occurence of the resources waste situation and the “imbalance-reorganization—imbalance” vicious cycle.

Developing the Postal Industry by Relying on the Transportation Platform

WANG Rong-1, WANG Jiang-Beng-2, JIAO Zheng-3, FENG Li-Hu-3

2010, 12 (2): 52-56.

Abstract ( 2292 ) PDF (0 KB)( 446 )

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Since the Ministry of Transport was founded, the transportation resources of the country have been further integrated, which provides a good opportunity for the development of the postal industry Using transport resources effectively is an important task to the development of the postal industry This paper will study the current situation of transportation resources being used in postal industry Based on the analysis of the status of using transport resources in postal industry, this paper points out the problems in the process of integrating postal industry with transportation resources, and also attempts to find some solutions for those problems The conclusion is that the postal industry must take a full advantage of the traffic information resources, coordinate with the traffic management department, rely on the construction of communication networks and enhance the efficiency of postal services, and then, the postal industry will be able to develop faster and healthier

Quality Cost Optimization Model Based on CS

XIN Zhi-Gao, DIAO Xu

2010, 12 (2): 57-60.

Abstract ( 2041 ) PDF (0 KB)( 482 )

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Based on the traditional quality cost models, this article focuses on customer satisfaction In the previous, customer satisfaction in the quality cost model is inadequate, but this article proposes a quality customer satisfaction model based on the cost optimization model This model is more close to reality, and there is a greater maneuverability

The Medium Is the Message
——The Tragic “Amuse to Death” Era

CHANG Jie

2010, 12 (2): 61-67.

Abstract ( 1954 ) PDF (0 KB)( 546 )

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The wisdom behind the invention of “The Medium is the Message” can be leveraged with “I think, therefore I am”, because they per se contains considerably subversive messages In other words, messages do not necessarily mean verbal information and language semiotics is not its sole carrier Information on TV, computers and the Internet shall not be identified with language message, while they can all deliver much information An important reflection of this change is the decline of typography and the start of image era The 21st century is witnessing an era of sensational amusement, on which no previous experience can be referred to

Interests Boundary in Harmonious Society

CHENG Yu-Gong

2010, 12 (2): 68-71.

Abstract ( 2056 ) PDF (0 KB)( 520 )

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Social Justice is the foundation of the harmonious society, in which all sorts of factors should be assorted reasonably and organically Rational and impartial interests boundary should be a basic start In the period of planed economy system, the interests of the nation, collective groups and society transcend personal interests The reform and opening policy enables people to emancipate their minds and seek truth from facts Pursuing personal interest becomes social trend in the transitional period However, there inevitably occur conflicts between personal interests and those of the nation and society, which impede further development of the harmonious society Therefore, it is meaningful to explore rational and impartial interests boundary in harmonious society

Animation’s Hypothesis and Psychological Identity of Audience

SHU Jian-Feng-1, Qiu-Bei-Chi-2

2010, 12 (2): 72-75.

Abstract ( 2178 ) PDF (0 KB)( 523 )

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From the perspective of psychology of the audience, this article analyzes the foundation of exaggeration and imagination of animation The audience identifies animation as a kind of commodity as well as a media that can convey human emotion and thought Animation does not consider conforming to objective reality as the main measure of the art It is in pursuit of a psychological reality Psychological needs of the animation audience mainly manifested in the sustenance and release, experience and enjoy, imitation and learning, search and longing, introspection and philosophizing and such directions

On Profit Structure of the Securities Firms in China
from the Perspective of Balanced Development

XU Jia-Na

2010, 12 (2): 76-83.

Abstract ( 1947 ) PDF (0 KB)( 416 )

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 This study aims to explore the promising changes in profit structure of securities firms in China from a view of balance development It illustrates the differences in revenue growth and structural characteristics for securities firms based on the case study of China Merchants Securities and Merrill Lynch The results show that the CMS experiences the rapid growth and the high fluctuation which indicates its growth stage Comparatively, ML shows a more balanced profit structure as its revenue growth depends more on supplying information than providing assets The ML’s case provides a guide for China securities firms’ development on profit structure

Key Element Recognition of Regional
Innovation Environment Based on Social Network Analysis

HUANG You-Li, Xiong-Yu

2010, 12 (2): 84-89.

Abstract ( 2448 ) PDF (0 KB)( 429 )

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How to identify the key elements of regional innovation environment is both the key to improving and optimizing the innovation environment, and the basis to enhance the regional innovation capacity Based on the review of the existing regional innovation environment recognition theories, the paper introduces Social Network Analysis（SNA）to build a regional atlas recognition model through the three methods of factor analysis, relationship analysis, matrix analysis from the dynamic properties and network properties of the environmental elements Finally, the paper conducts a research and identifies eight key elements of regional innovation environment with reference to examples, such as information environment, policy environment, R & D infrastructure and so on

Teaching Research of “Communication Principle” Course
Based on Innovative Talent Training

ZHANG Cui-Fang

2010, 12 (2): 90-94.

Abstract ( 1922 ) PDF (0 KB)( 409 )

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In order to implement innovative education and train innovative talent, “Communication principle” course proposes a series of corresponding teaching measures according to its own characteristics In the teaching,assessment, extracurricular counselling and experimental teaching link, the teaching measures are proposed to construct a harmonious teaching environment, train students’ information accomplishment, integrate scientific research achievement with teaching content, diversify evaluation forms, strengthen individual counseling,build innovative training platform and strengthen innovative team construction In the “Communication principle” course, training of students’ innovative ability can further improve the quality of teaching, can lay a solid theoretical foundation for studying professional courses and innovations in professional technology Teaching research of “Communication principle” course has certain values for application and spreading

Education Scheme Research for Communication Engineering Discipline

JI Zhao-Qun, WANG Wen-Bo, SANG Lin

2010, 12 (2): 95-98.

Abstract ( 2692 ) PDF (0 KB)( 436 )

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The teaching team of Communication Engineering Discipline of Beijing University of Posts and Telecommunications（BUPT）insists on implementing and promoting the“The Reform Of Higher Education”,and take “Featured Discipline Project of Higher Education”(TS2055) They start a research on training objectives, curriculum, practice teaching, and develop 2009 Education Scheme of Communication Engineering Discipline of BUPT to meet the needs of social development，by relying on planning the construction tasks, researching industry needs seriously and a series of work

On the Classification of Discipline and Concerned Concepts

ZHAI Ya-jun

2010, 12 (2): 99-102.

Abstract ( 2078 ) PDF (0 KB)( 426 )

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With the growth of theoretical and practical construction of college disciplines, a considerable number of concerned concepts emerge These new concepts, however, are often confounded with other similar terms Thus, clear and systematic identification of these terms are of significance This article classifies and distinguishes the concepts about disciplines based on disciplines and universities, and pointes out that the context of concepts shall be paid attention to, so that misunderstanding may be reduced