Abstract:

 This study aims to explore the promising changes in profit structure of securities firms in China from a view of balance development It illustrates the differences in revenue growth and structural characteristics for securities firms based on the case study of China Merchants Securities and Merrill Lynch The results show that the CMS experiences the rapid growth and the high fluctuation which indicates its growth stage Comparatively, ML shows a more balanced profit structure as its revenue growth depends more on supplying information than providing assets The ML’s case provides a guide for China securities firms’ development on profit structure

Key words: profit structure, balanced development, growth and fluctuation, assets and information