Abstract:

Digital media art,as a rapidly developing field of interdisciplinary and artistic innovation,has attracted educators’ and researchers’ great attention in recent years. In this paper,the author explores the evolutionary history of digital media arts as a “media art” extension. By referring to media archeology,media evolutionary history and the opinions of McLuhan,Baudrillard and others,the author believes that media theory and semiotics are the key to understanding and building up digital media art theory. By combining the methods of logic classification and information visualization,the author proposes a theory and practical framework of digital media art as the media products. Furthermore,the author indicates that it’s very important to explore the nature of digital media art based on the linguistics and semiotics,which is not only beneficial to the construction of scientific knowledge but also has a great meaning for the training of professional students.

Key words: digital media art, linguistics；semiotics；media theory；info-visualization