Abstract:

In this paper, we focus on consumers’ choices of 3G packages in China The subject is divided into 3 parts Firstly, explore the group characteristics of 3G package consumers; secondly, explore special preference of 3G package among people with different educational background and income; thirdly, explore the proper number and information load of 3G package The result shows that the educational background, using history, historical spending, most caring content significantly affect the willingness of buying 3G package Different educational background and income will lead to different requirements The proper number of 3G package should be 4 and the proper information to describe should be about 180~200 words

Key words: 3G mobile phones package, consumer groups, choice overload, information overload