Current Issue

2011, Vol. 13 No. 4 Published:30 August 2011

Analysis of Communication Features of Online Public Opinion

LIU Ying, LI Yu-xiao

2011, 13 (4): 1-6.

Abstract ( 2568 ) PDF (0 KB)( 319 )

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Abstract：The communication features of web media were studied to support the judgment of the developmental tendency of online public opinion Web media is classified into news, forum and social media according to the sources and targets of information Based on the data from some online hot events, the paper has made contrastive analysis of different web media on significance of report and temporal variation Forum has crucial influence on organizing online public opinion, so the features of different forums are studied further Similar trend of different forums is found, and the authors’ uneven activity is shown by the long tail figure

Empirical Analysis of Beijing Animation Audience

LIANG Gang, ZHANG Lei

2011, 13 (4): 7-10.

Abstract ( 1505 ) PDF (0 KB)( 222 )

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The paper attempts to grasp the consumption, preference and inclination of Beijing animation audience from the perspective of several key factors such as age, gender and education background Some pieces of advice are put forward to promote the development of national animation industry

Reflection on the Current Community Construction of China Mainland

WANG Chun-guang, LIANG Chen

2011, 13 (4): 11-15.

Abstract ( 1184 ) PDF (0 KB)( 240 )

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Based on the discussion on the meaning, path and goal of the community construction, the paper pointed out the lack of community participation and integration currently Community management and public service are two parts of community construction Community management embodies the value of community in the way that public service is carried out Public service shows the communality and public character of people lives which reflect the characteristics of community

Analysis of Distance Learning Application Based on Social Network

2011, 13 (4): 16-20.

Abstract ( 1839 ) PDF (0 KB)( 329 )

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With the rapid development of Internet technology, distance learning forms based on Internet technology are emerging endlessly, and as a result, exploration to improve the quality of distance learning techniques suitable for distance learning is in the ascendant Through researching on related theories and technological application from home and abroad, this paper has built new forms of distance learning technology-based Social Network Site (SNS) With SNS technology, students’ interest in learning is enhanced, furthermore the interaction of distance education is improved and also it can be applied to the fields such as aided teaching and training

Research on Credit Evaluation Model for C2C E-commerce Website

GUO Yi-han, ZHENG Zhi

2011, 13 (4): 21-25.

Abstract ( 1570 ) PDF (0 KB)( 221 )

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In this paper, we reviewed the development of the C2C e-commerce and discussed the problems of the present trust-evaluation systems Then based on what we have learned, we came up with a new model to evaluate the trust of transactions in the C2C e-commerce business The model integrates two parts: the model is built up depending on the AHP (Analytic Hierarchy Process) approach that has taken nearly all dynamic factors about which the buyers are concerned into consideration; the other part is other key factors affecting online credit value

On the Status, Concept and Research Approach of Telecommunications Law in China

LOU Yao-xiong

2011, 13 (4): 26-34.

Abstract ( 1363 ) PDF (0 KB)( 292 )

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China’s telecommunications industry, after years of development, does not form a fully competitive market Most of the important telecommunications resources are allocated in the manner of planned economy In this context, the telecommunications law research lags The papers and books in this field not only adopt research paradigm taking from regulation economics, but also restate the content of Internet law, information law, e-commerce law, such as network infringement, data protection, information security, and less involve the core of telecommunications law These problems arise from not clarifying the meaning and extension of telecommunications law, and not applying law approaches Telecommunications law research should not only pay attention to diversity value, but also take rights and obligations as its main topic, to avoid excessive discussion of economics, management science, history of telecommunications regulation, telecommunications technology, communications and other content beyond law The starting point of telecommunications law’s research approach is to find out the legal issues

Local Government Credibility under the Perspective of Net-mediated Public Sentiment

TU Zhang-zhi1，LIU Li-wen2

2011, 13 (4): 35-39.

Abstract ( 2408 ) PDF (0 KB)( 216 )

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In network political era, network public opinion brings great challenge to the loss of local government credibility and can also provide opportunities for eliminating local credibility crisis, thereby improving local government’s management ability and promoting harmony of the society Under the background of network public opinion, the loss of local government’s credibility caused by its conservative administration thinking, information publicity deficiencies and delay, inadequate response and corruption, this paper proposes that local government should change administrative philosophy, standardize information openness system, take a timely administration accountability, construct a responsible government, treat correctly network supervision, and perfect the supervision system, making the network public opinion work for improving local government’s credibility

Empirical Analysis of Information Communication Mode of Public Crises in Online Community

HUANG Shu-min

2011, 13 (4): 40-45.

Abstract ( 2322 ) PDF (0 KB)( 290 )

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This paper makes empirical research on network public opinion on hot events Through analyzing the characteristics of hot events, it has found that there is an increase in posting on hot topics and shows the trend of wavy development under the background of a growing number of Internet users, stronger awareness of rights and emerging hot topics; the cross-regional characteristics are obvious, that is, the more developed the cities are, the more public attention they receive by the network, with the trend of transferring to the county level; Internet has become the independent source of network public opinion, such as micro-blog platform for the rapid development of emerging network, and the Internet and the traditional media interacting with each other to force public opinion In the process of transmission, the Internet plays a very important role from the origin to the development of the events, and finally to the formation of subject of public opinion

Discussion of Consumers’ Choices of 3G Packages in China

LI Yao1，WANG Qi1，FEI Chen-ming2

2011, 13 (4): 46-50.

Abstract ( 1962 ) PDF (0 KB)( 315 )

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In this paper, we focus on consumers’ choices of 3G packages in China The subject is divided into 3 parts Firstly, explore the group characteristics of 3G package consumers; secondly, explore special preference of 3G package among people with different educational background and income; thirdly, explore the proper number and information load of 3G package The result shows that the educational background, using history, historical spending, most caring content significantly affect the willingness of buying 3G package Different educational background and income will lead to different requirements The proper number of 3G package should be 4 and the proper information to describe should be about 180~200 words

Evaluation System of Economic Value of Radio Spectrum

YAN Jing-jing， LV Ting-jie

2011, 13 (4): 51-56.

Abstract ( 2074 ) PDF (0 KB)( 313 )

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The value of radio spectrum in various industries has not been a corresponding emphasis, how to effective measure the contribution of radio spectrum in order to play the role of the radio spectrum, is increasingly becoming the focus attention in the world Through the development of criteria for the classification, the radio industry will be further divided into the Operating Radio Industry and Non-operating Radio Industry, and on this basis to build a more comprehensive evaluation system of the economic value of radio spectrum Moreover, a proposed method is suitable to measure the economic value of radio spectrum in the Operating Radio Industry that based on the producer surplus and consumer surplus theory It is laid the theoretical foundation of reasonable pricing and full use of radio spectrum resources

Analysis of Spectrum’s Contributions to the National Economy
Based on the Cobb-Douglas Function

SUN Jing, LV Ting-jie, WANG Hui-xian, ZHANG Xing-ping

2011, 13 (4): 57-60.

Abstract ( 1249 ) PDF (0 KB)( 314 )

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With the research on the future network architecture, such as the Internet of Things and the ubiquitous network, the Wi-Fi, LTE, ZigBee and other emerging wireless technologies have made the spectrum resources gradually penetrate into people’s life, making new contributions to development of national economy This paper, through the research of the process of radio frequency spectrum resources transferred into the economic resources, found the technological development of spectrum was the core element to determine the usefulness of the radio spectrum and create economic value Therefore, this paper built the Cobb-Douglas production function to calculate the value of the contributions of spectrum development to the growth of GDP (Gross Domestic Product), and by the empirical study, we knew that development investment of spectrum could account for 63% of GDP growth in China The results would give reference to spectrum’s development and management from a macroeconomic perspective

Review of Service Classification in the Field of Marketing

YU Zhou-ting,SHU Hua-ying

2011, 13 (4): 61-67.

Abstract ( 1559 ) PDF (0 KB)( 308 )

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With the development of service industry, service classification has aroused the attention from numerous scholars After reviewing all research on service classification in the field of marketing during 1980 to 2010, the current research has been divided into two parts, which are based on operation management and based on customer perception respectively In terms of the research on operation management, it mainly states the dimensions of service classification, including the nature of services, organizational goals, productive process, delivery methods and customer relationship In terms of the research on customer perception, it not only discusses the dimensions of classification but also adopts quantitative research methods for service classification According to the analysis of these papers, it makes comments on the contribution and limitation of service classification in the field of marketing

Decomposition Analysis of Carbon Emissions from Energy Consumption
in Zhejiang Province Based on LMDI Method

DUAN Xian-ming,TONG Zheng-wei

2011, 13 (4): 68-75.

Abstract ( 1339 ) PDF (0 KB)( 218 )

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In this paper, the amount of carbon emissions due to energy consumption in Zhejiang Province from 1997 to 2008 is calculated, and a structural decomposition analysis of carbon dioxide emissions and emission intensity is set up by adopting logarithmic mean Divisia index (LMDI) method The results show that the increasing carbon emissions from energy consumption in Zhejiang Province is consistent with the growth of population and Gross Domestic Product (GDP) per capita, especially for GDP per capita factor; decreasing the energy intensity plays a major role in decreasing carbon dioxide emissions, and the energy structure shows the trend of volatility with a lesser degree In order to build “Low-carbon Zhejiang”, “Ecological Zhejiang”, comprehensive measures should be undertaken to reduce the aggregated emissions, including re-understanding GDP per capita, controlling population, adjusting energy structure, reducing energy intensity and improving energy efficiency, and so on

Some Considerations about Current Situation of China’s Recycling Economy

GAO Ming-jie

2011, 13 (4): 76-81.

Abstract ( 1284 ) PDF (0 KB)( 302 )

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Nowadays, with the acute imbalance between the rapid growths of economy and inadequate resources of China, developing recycling economy is highly required To set up Recycling Economic Pilot Industrial Park is a major way of practical exploration in China and there are still many shortcomings in the aspects of technical force, feedback systems and incentive systems, etc For these inadequacies, this paper proposed the roles of the government, enterprises and public in the process of developing recycling economy, and some measures such as setting up and improving the policy and law system, building up "green" technical supporting system, balancing the relationship between short-term benefits and long-term benefits, etc were also presented in this paper

Analysis of Compulsory Education Expenditure and Its Burden Rate of Rural Households
in Suburban Ethnic Groups
——Research on Tuanjie Town, Kunming  

WANG Yan-hong, SHENG Yong-hong

2011, 13 (4): 82-87.

Abstract ( 1191 ) PDF (0 KB)( 305 )

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With the increasing income of rural residents, their living standards have been remarkably improved, and their attitudes towards education have also changed greatly, especially in the gradual transition area of urban and rural elements Through empirical research on students at the compulsory education stage in the suburban ethnic groups of Kunming, Yunnan province, this paper analyzed the peri-urban rural household income and the expenditure on education, in order to investigate family burden for students to finish compulsory education and rethink the family burden rate and education policy

Reform:  from Material-Centered to People-Centered

ZHANG Rong-jie1, WEI Li2

2011, 13 (4): 88-92.

Abstract ( 1369 ) PDF (0 KB)( 245 )

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In the past three decades, we have confronted kinds of difficulties in the process of development Actually, these difficulties reflect immature and imperfect aspects of our reform to some extent Therefore, in order to apply the Scientific Outlook on Development thoroughly and achieve the sound and rapid scientific development, we must further improve the reform and advocate a scientific outlook on reform Moreover, the distinct symbol of scientific reform is to achieve the significant transformation of reform on the values, that is, from material-centered to people-centered

Research and Analysis of College Students’ Mental Health
——Taking Shanxi Agricultural University as an example

WANG Ji-ping1 ，DING Hai-kui2， WEN Juan3，ZHANG Xi-mei4

2011, 13 (4): 93-97.

Abstract ( 2123 ) PDF (0 KB)( 214 )

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In the increasingly competitive modern society, some students in the college are unadaptable to psychological strain and face the serious threat on their mental health, which has greatly influenced students’ growth and success Through a questionnaire survey among the undergraduates of Shanxi Agricultural University, this paper studied and analyzed the current mental health status of the college students, and put forward the specific measures from both subjective and objective aspects respectively

Analysis of Freshmen Counselors’ Role Definition in University

WANG Yun-hong，LI Guang-yuan

2011, 13 (4): 98-100.

Abstract ( 2011 ) PDF (0 KB)( 328 )

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Aiming at the features of university students, this paper defines freshmen counselors’ role as guides, close friends, instructors and problem-solvers The freshmen counselors should strengthen their five functions of active services, study instruction, career planning, activities guidance and coordination

Diversified Design for Evaluation Model of English Writing

GUO Xiao-ying

2011, 13 (4): 101-109.

Abstract ( 1944 ) PDF (0 KB)( 279 )

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Evaluation is an important part of English writing teaching It has a direct impact on students’ motivation and attitudes toward writing The traditional writing evaluation approaches are stereotyped and not conducive to improving students’ writing skills Thus, a series of design models and teaching practice have been tried in order to explore blog-based diversified evaluation model of second language writing, including diagnostic evaluation, self evaluation, peer review, collaborative evaluation within a group, teacher evaluation and writing portfolio evaluation And then, SPSS110 software is adopted to make a contrastive analysis on English writing test scores between the experimental group and control group just before and after the writing teaching experiment The results show that the evaluation models of college English writing designed in this experiment help improve students’ second language writing

The Efficiency Evaluation Index System Construction of Preparatory
School for Ethnic Minorities Undergraduates

LIU Zhi-peng,　Wuliya·mijiti, GUO Zhi-gang

2011, 13 (4): 110-115.

Abstract ( 1766 ) PDF (0 KB)( 232 )

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In order to improve and guarantee the efficiency of preparatory school for ethnic minorities undergraduates, this paper has studied the meaning of efficiency on running preparatory school and pointed out the fundamental factors which influence running benefits, that is, running background, the quantity and quality of investment, process control, managerial output, sustainable development ability On the basis of the analysis, the efficiency evaluation index system of preparatory school for ethnic minorities undergraduates is constructed, and suggestions of implementation are put forward