Abstract:

Based on self-service quality evaluation model and the Technology Acceptance Model，this paper discusses the influence of perceived service quality of online banking on the continued interaction by empirically testing a comprehensive model, and obtain the date of consumer’s behavior by questionnaire The results show that perceived service quality has direct positive influence on consumer’s continued interaction Perceived risk has a negative impact on continued interaction The study also found that via satisfaction, perceived service quality indirect impact on continued interaction Furthermore, perceived Ease of use, Enjoyment and perceived Control are important predictors of perceived service quality

Key words: online banking, service quality, structural equation modeling