Abstract:

Based on the avatar phenomenon in network role-playing games, from the perspective of culture, the paper analyzes features of role-playing games, the meaning of the avatar in network role-playing games and the reasons that people enjoy role-playing games and chose different avatars By reviewing theories about avatar and self-identification, and analyzing role-playing game cases, this paper tries to further explain the importance of avatar to self-identification The paper argues that the avatars in network role-playing games have realized people’s desire to be another ego and provided a new way of self-identification for participants

Key words: network games；self-identification, avatar, role-playing games