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2012, Vol. 14 No. 1 Published:28 February 2012

Online Games under the Perspective of Narratology

2012, 14 (1): 3-6.

Abstract ( 1084 ) PDF (0 KB)( 236 )

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Online game is a kind of narrative style, especially a role-playing game(RPG) This paper makes an analysis of RPG under the perspective of narratology Through comparing PRG with the traditional games and other kinds of narrative arts such as literature, drama and film etc, this paper summarizes its four narrative features, that is, RPG is the narrative art based on spatiality, interactivity, experience and costume respectively.

Social Network Games Change Human’s Life
——Analysis of social network games from the perspective of the culture function theory

2012, 14 (1): 7-11.

Abstract ( 2626 ) PDF (0 KB)( 246 )

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In recent years, social network games emerged as the times required, and quickly became the main driving force of the development of online games As the influence of social network games have been widely concerned by the whole society, their research value has gradually increased This paper, based on the analysis of the influence of social network games, explores the culture functions of social network games from the perspective of the culture function theory, and points out the functions of social interaction, entertainment and self-presentation can meet people’s cultural requirements in the era of social network service(SNS)

Interpretation of the Cultural Ideology in Plants vs Zombies

2012, 14 (1): 12-15.

Abstract ( 1317 ) PDF (0 KB)( 332 )

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Plants vs Zombies which is a famous network game made by USA, has become very popular in China since it’s published This paper, by analyzing the game’s role construction and its localization strategy, tries to resolve the cultural symbols and cultural awareness it represents It is concluded that we should raise our vigilance to American cultural awareness hidden behind the network game

Cultural Analysis of Self-Identification and Avatar Based on Role-Playing Games

BAO Li-juan, HUANG Pei

2012, 14 (1): 16-20.

Abstract ( 2082 ) PDF (0 KB)( 252 )

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Based on the avatar phenomenon in network role-playing games, from the perspective of culture, the paper analyzes features of role-playing games, the meaning of the avatar in network role-playing games and the reasons that people enjoy role-playing games and chose different avatars By reviewing theories about avatar and self-identification, and analyzing role-playing game cases, this paper tries to further explain the importance of avatar to self-identification The paper argues that the avatars in network role-playing games have realized people’s desire to be another ego and provided a new way of self-identification for participants

Digestion of Novels’ Literariness from the Perspective of Online Games’ Characters
——Taking the novel Zhu Xian and the online game of the same name as an example

ZHANG He-jun， LIU Sheng-zhi

2012, 14 (1): 21-24.

Abstract ( 1848 ) PDF (0 KB)( 276 )

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The novel adapted for online game can not only broaden the communication channels and scope of the novel, but also increase the cultural connotation and creativity However, fictions and online games vary greatly in many aspects, such as the characters images, the characters fate, values and so on Taking the novel Zhu Xian and its online game of the same name as an example, this paper compares the fiction with the online game on the differences of characterization, and delves into the reasons for the differences, and furthermore explores how online game changes the novel’s literariness

Primary Exploration on Automatic Generation of Microblog Joke

YANG Yi-xian1,2，WANG Xiao-jie2,3

2012, 14 (1): 25-29.

Abstract ( 2711 ) PDF (0 KB)( 245 )

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The large amounts of need for automatic Microblog joke generation give a new chance to the development of computational humor This paper gives a brief overview of the history and recent development of computational humor and proposes several ways of conflict construction in computational humor

Application of Living Lab Innovative Methodology to E-Learning Course Construction

GOU Xue-rong

2012, 14 (1): 30-34.

Abstract ( 1967 ) PDF (0 KB)( 292 )

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Abstract：As an innovative methodology, Living Lab has been widely researched and applied in many fields of different countries and made a big success This paper proposed the usage of Living Lab in the innovation of e-learning courses construction in order to study the applicability and particularity of Living Lab theory and practice in the different fields Through analyzing the existing problems in e-learning course construction, this paper put forward CIC Model in course construction, and constructed the innovative open e-learning course development mode based on Living Lab through analyzing the contribution and function of user participation in each stage of course construction life cycle This study applies the research of Living Lab innovative methodology to the specific field of network education, and focusing on optimizing life cycle of courses service, it tries to improve the efficiency of course construction, which is of great importance to exploring further innovation and development of network education

Research on the Trust System of Written Contract
——Focus on the credit ability of signature and private seal

YANG De-qiao

2012, 14 (1): 35-44.

Abstract ( 1475 ) PDF (0 KB)( 262 )

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“Signature or seal” is the trust system of written contract in Chinese Contract Law However, this system does not distinguish the essential difference between natural person and legal person, which brings the unfair consequences in practice Based on the perspectives of the legal history and comparative law, the paper makes a systematical analysis of the trust system of written contract, and summarizes the system in China’s ancient law and foreign law, based on which this paper evaluates Chinese current Contract Law It points out the signature will inevitably replace the private seal, owing to the limitations of the private seal and the multidimensional advantages of the signature The Contract Law of our country should clearly clarify that the signature would be the only trust system of natural person’s written contract

Research on Competition Regulatory Policies of China’s Telecom Market

WANG Wen-jing, LV Ting-jie

2012, 14 (1): 45-51.

Abstract ( 1309 ) PDF (0 KB)( 301 )

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Abstract：The choice and implementation of competition regulatory policies and measures of telecom market are very important to promoting fairness and effectiveness in China’s telecom market This paper first introduces the problems existing in China’s telecom market competition, analyzes the current situation of supervision, and finally puts forward suggestions on policy implementation in the telecom market in China

Research on Value Assessment System of Social Retail Channel of Mobile Operators

ZENG Jian-qiu, FAN Hai-lan，SHEN Meng-ru

2012, 14 (1): 52-55.

Abstract ( 1590 ) PDF (0 KB)( 312 )

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In the era of full-service operation,there has been an obvious trend of homogeneity in the mobile communication business Channels have become an important carrier of service-level competition, among which social retail channel weighs most in the channel tasks of telecom operators This paper selects social retail channel as the research subject,based on the status quo of mobile operators,through the analytic hierarchy process (AHP) method, and builds up a social retail store value assessment system to provide quantifiable and operational standards for the channel management, according to which this paper further proposes program and process recommendations for social retail channel in order to elevate its value and efficiency

Study of the Application of Intelligent Terminal to Science Popularization Exhibition

LU Wei-lin, FENG Su-zhong

2012, 14 (1): 62-66.

Abstract ( 1607 ) PDF (0 KB)( 240 )

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Science popularization education plays an important role in the development of society and elevation of people’s manners, and as an essential representation of science popularization education, science popularization exhibitions are in full swing in China Based on this subject, this paper describes the application of intelligent terminal to popularization science exhibition, discusses the features of intelligent terminal in this program and its realization process and application, and finally forecasts the prospect of intelligent terminal and its relevant technologies in the science popularization exhibition and even life in the future

Life Cycle Model of DCI and Identification of Developmental Stage

CHANG Zheng

2012, 14 (1): 67-73.

Abstract ( 1682 ) PDF (0 KB)( 242 )

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Focusing on the important role of China’s digital content industry in the economy, society, culture and other aspects, and based on the summarization of the digital content industry life cycle in general form, this research established the industry life cycle model, and elaborated its main features from the aspects of industrial scale, industrial technology, industrial organization and government function Finally, in the collection and analysis of industrial development on the basis of the data, combining two kinds of qualitative methods – the calculation and judgment method and empirical method with the curve fitting method, by establishing the Gompertz-curve model and Revised S-curve model, the research thinks that digital content industry (DCI) in China is now at the developing stage and will keep high speed in the next period

Study of the Digital Divide and Deprivation in China

CHA Hong-wang1, HU Jiang-hua1,2

2012, 14 (1): 74-80.

Abstract ( 1964 ) PDF (0 KB)( 257 )

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Digital divide” has become a new global phenomenon of wealth gap This paper elaborates how the digital divide results in the poor solidification of the economically backward areas with the Vector Auto-regression and Granger-causality test, which proves there is a casual chain from the digital divide to the deprivation in the information age Therefore, the elimination of the digital divide should be regarded as the primary measure for poverty alleviation This paper proposes macro countermeasures for eliminating poverty in China on the basis of foreign experience

Direct and Indirect Effects of Telecommunications Industry on the China’s Regional Economy
——Based on the developmental level of the tertiary industry

PENG Hui，ZENG Liang-jie

2012, 14 (1): 81-87.

Abstract ( 1446 ) PDF (0 KB)( 287 )

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Based on the Feder model, this paper classified 30 provinces according to the proportion of tertiary industry to the total economy and adopted Panel-data model to analyze the impacts of the telecommunications industry on the regional economy from 1993 to 2008 The study showed that the developmental level of tertiary industry could affect the influencing ways and power of telecommunications industry on the economic development In the developed regions of tertiary industry, the spillover effects of telecommunications industry on the non-telecommunications sectors were so obvious that the indirect impacts of the telecommunications industry on the regional economy were much greater than its direct impacts, while in the less developed regions, the result was opposite On the whole, in the developed regions of tertiary industry, the impacts of telecommunications industry on the regional economy were greater than those in the less developed regions

Review of Foreign Studies on Living Lab

LI Qing， LOU Qiu-yan

2012, 14 (1): 88-93.

Abstract ( 2254 ) PDF (0 KB)( 240 )

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As a new innovative methodology, Living Lab is essential to the innovative research and design in various industries In order to know about the history and current status of Living Lab，this paper defined the concept of Living Lab, reviewed related literature from the dimension of time, content, region and category, evaluated its theory and application status, and also made some predications of its future development

New Exploration on Strengthening the Education of System of Socialist Core
Values among College Students

ZHOU Jian-ping，LIANG Wen-hui，YU Xiao-hong，JIANG Qiang-jun

2012, 14 (1): 94-98.

Abstract ( 1704 ) PDF (0 KB)( 247 )

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Strengthening the education of system of socialist core values among college students is of great significance to cultivating builders and successors of socialism with Chinese characteristics The thesis advocates strengthening theoretical and practical education in both daily life and virtual cyber environment, through enlightening, inspiring, correcting and guiding, to build the “Four-in-One” education mode The education of system of socialist core values should be more focused, effective and attractive

Integrated Instructional Design of Remote Communication Courses Characterized by Practicality
——Taking “Optical Fiber Communication Technique” as an example

LIU Yong， SUN Xue-kang， ZHANG Xiao-hua

2012, 14 (1): 99-105.

Abstract ( 1477 ) PDF (0 KB)( 264 )

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Presently, there is a weak link in instructional design and implementation, that is, how to design the instructions of remote communication courses characterized by practicality, which makes them better combine theory and practice and inspire the students apply what they have learned in the daily practice, and it also plays a key role in improving further education quality Taking “Optical Fiber Communication Technique” as an example, through the statistical analysis of the data provided by 646 students, this paper summarizes several suggestions of the instructional design of remote communication courses characterized by practicality, and accordingly, puts forwards the integrated instructional design of combining theory and practice, which includes four aspects: instructional content design, modular instructional design, presentation form of practice part and instructional evaluation system This research can provide some advice and reference of combining theory and practice for other remote communication courses

Application of Instructional Design Theory to Science Popularization Show

ZHAO Ai-xin, LIU Jian-she, FENG Su-zhong

2012, 14 (1): 106-110.

Abstract ( 1426 ) PDF (0 KB)( 254 )

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Science popularization shows mainly depend on science and technology museums which are increasingly important as the base of science popularization This paper first studies the current status of China’s science popularization shows, analyzes the existing problems, then proposes that the instructional design theory should be used to design the workflow of exhibition items, and describes how instructional design theory inspires the science popularization shows Finally the paper gives a real case of the application of this theory to a science popularization show to confirm the ideas put forward