Abstract:

Taking “public opinion of Beijing University of Posts and Telecommunications campus

network” as the subject and selecting “BYR BBS” as the analysis platform, through analyzing

and sorting the data of the fifty largest replies number posts per week (2600 posts in total)

from April 2010 to March 2011, this paper explores the rules of emergence, development and

communication of public opinion from the perspectives of subject structure, subject features

and developing trend Based on the analysis, this paper gives some suggestions to strengthen

the management of campus network public opinion

Key words: BYR Forum, campus network public opinion, post structure, management mechanism