Current Issue

2012, Vol. 14 No. 2 Published:30 April 2012

Study on the Manifestation and Characters of Consumerism Culture in China Media

WANG Ai-ling1，YANG Hui2

2012, 14 (2): 1.

Abstract ( 1442 ) PDF (0 KB)( 341 )

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Symbol consumption, abandoning the limitations of use-value consumption, inspires the emergence and development of consumerism The concreteness of mass media, especially of electronic media, which can increase the symbolic significance of the merchandise by its expressiveness of image, makes the media coincide with consumerism The coincidence between media and consumerism promotes the development of popular culture and thus the popular culture also shows the dual cultural characters dominated by business logic

TAM-based Empirical Study on Influencing Factors of
Micro-blog Usage of College Students

LIAO Ze-jun, BAI Lin

2012, 14 (2): 8.

Abstract ( 3383 ) PDF (0 KB)( 272 )

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Based on TAM(Technology Acceptance Model), this paper researches on influencing factors of Micro-blog usage of college students It firstly builds a model of influencing factors, then tests the model by questionnaire, and finally draws the conclusion that the attitudes of college students’ using Micro-blog are influenced by perceived usefulness and perceived ease of use Perceived ease of use is due to its simple releasing information requirement, easy operation and support of various login means; perceived usefulness is influenced by perceived ease of use, the motivation of record and expression, the motivation of getting information and the motivation of approaching celebrities According to the influencing degree, the descending order of all the factors is: the motivation of getting information, the motivation of approaching celebrities, the motivation of record and expression, and the perceived ease of use

Study on Navigation Design of Micro-blog Website

ZHAO Yang, ZHAO Shu-fan, WANG Dong-dong

2012, 14 (2): 17.

Abstract ( 2114 ) PDF (0 KB)( 354 )

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Along with the widespread of web 20, micro-blog has become an indispensible part of modern people’s life The elaborate design of the micro-blog’s product can improve the users’ experience, but studies on the micro-blog are very few In this paper, some navigation constructions of micro-blog are studied by analyzing the web navigation modes The methods of questionnaires and performance evaluation are adopted and five related experiments are designed for the research The process of operation and subjective evaluation, which was done by 22 undergraduates using the navigation of different micro-blogs and the like products of micro-blogs, is recorded Finally, in-depth interview are done for 8 senior users From the interview, the previous conclusions are checked Based on the above findings, the suggestions of the improvement methods for the navigation and the usage for the function name of micro-blog products are obtained

Analysis of Public Opinion Based on “BYR Forum” of Beijing University
of Posts and Telecommunications Campus Network

2012, 14 (2): 22.

Abstract ( 2496 ) PDF (0 KB)( 308 )

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Taking “public opinion of Beijing University of Posts and Telecommunications campus

network” as the subject and selecting “BYR BBS” as the analysis platform, through analyzing

and sorting the data of the fifty largest replies number posts per week (2600 posts in total)

from April 2010 to March 2011, this paper explores the rules of emergence, development and

communication of public opinion from the perspectives of subject structure, subject features

and developing trend Based on the analysis, this paper gives some suggestions to strengthen

the management of campus network public opinion

Comparative Analysis of the Effectiveness of University Red Website Construction

ZENG Wei-lun, YANG Zhi-qing

2012, 14 (2): 32.

Abstract ( 1530 ) PDF (0 KB)( 288 )

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The network age has promoted the development of the red websites, but the

differences of constructing ideas, development strategies and the degree of emphasis have led

to the different effectiveness of the website construction Through comparative analysis of

the selected “100 sites” from the university ideological and political websites, ordinary

college ideological and political websites and business websites, to a certain extent, the

current situation and shortcomings of the development of the university red websites will be

found, which may give reference to further development of university red website construction

in order to increase the effectiveness of construction

Survey on Education Informatization Status of Online Education Schools

2012, 14 (2): 37.

Abstract ( 2398 ) PDF (0 KB)( 380 )

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With the rapid advancement of e-learning in higher education, we still lack a

reasonable evaluation system to evaluate the practice of education informatization In this

paper, through the research on the current situation of education informatization and its

evaluation models from home and abroad, the author introduced an evaluation model based on

maturity model, and used it to investigate 12 online education schools With the feedback

data and the data from key persons’ interviews, this paper obtained the current situation of

education informatization construction, its features and typical cases of online education

schools in order to provide a reference to education informatization construction in colleges



Rational Connotation and Accomplished Methods of Ecologism in Environmental Law

LI Xing-feng

2012, 14 (2): 44.

Abstract ( 1233 ) PDF (0 KB)( 300 )

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The relation between human beings and nature is always the nuclear question of human

evolution and social development Human rationalism leads to the scientific and technological

supremacy while liberalism leads to the supreme interests, which make human form

anthropocentrism in ethics And anthropocentrism has also influenced the construction of

philosophy of law and legal system Along with the severer environmental crisis, ecologism

which is derived from the science of ecology rapidly develops in human ethics, philosophy and

other fields, is introduced into environmental law Ecologism in environmental law refers to

a kind of holism concept, which macroscopically guides environmental legislation and regulates

human’s behavior for the sake of realizing harmonious relationship between human and nature

and the sustainable development of ecosystem Ecologism differs from modern anthropocentrism

in the fields of holism tendency, value orientation and the ultimate goal Through the

improvement of the human’s own rule system, ecological environmental law requires human to

adjust their own behavior, coordinate the relationship between mankind and nature, realize the

harmony of human and nature, and realize the stability and sustainable development of

ecosystem

Research on Network Group-buying Platform Pricing Model Based on Two-sided Market

BAI Ying，LI Ming-jie, YUAN Chong, DENG Shu, HU Chun

2012, 14 (2): 52.

Abstract ( 1655 ) PDF (0 KB)( 346 )

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In recent years, two-sided market theory has been a hot spot in the field of

industrial organization Combining with the characteristics of network group-buying platform,

a pricing model suitable for the network group-buying platform is established, and the impacts

of crossover network externalities, differentiation degree, the sellers’ reputation and

search efficiency are discussed The conclusions show that platform needs to charge lower fee

or even be free on the side which has stronger network externalities, higher reputation and

differentiation degree, and on the contrary charges higher commissions At the same time,

improving the search matching probability will have a significantly positive impact on the

corporate profit Network group-buying platform needs to attract more users and achieve more

deals to make the enterprise gain profit by means of improving differentiation degree, sellers

’ credit and so on


Inventory Centralization Based on Two-Echelon Inventory Theory
of Telecom Operators in China

2012, 14 (2): 58.

Abstract ( 1647 ) PDF (0 KB)( 302 )

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Based on echelon-inventory theory, a systematic modeling on two-echelon inventory

system of telecom operators in China is proposed The system combines cycle stocks with

safety stocks appropriately in the form of differentiation schemes to determine the optimal

inventory control parameter and optimize the distribution of stocks, and thus analyze the

performance of inventory centralization As a validation, the model is applied to two main

most commonly used items in stock of three branch companies of a prevailing telecom operator,

and its successful application in helping the telecom operators to cut down their inventories

and minimize the total cost throughout the supply chain are demonstrated By comparing the

calculation results of the two items within different branch companies, development proposals

are given in terms of inventory centralization The promotion of these proposals is expected

to have a positive effect on inventory centralization and improve the operation efficiency of

the whole supply chain for the telecom operators

Research on Bit-product Related Questions

ZHU Zhu, SHU Hua-ying

2012, 14 (2): 65.

Abstract ( 1968 ) PDF (0 KB)( 295 )

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With the rapid development of internet and the advent of bit-economy era, a large

number of bit-products have been produced, which has enriched the content of the product and

has changed the product definition and characteristics in traditional economy The research

on bit-product has aroused great interest in recent years This paper by comprehensively

analyzing the contents of the existing literature and elaborates that current study involves

the concept of bit-product and its classification, bit-product features, bit-product supply

and demand and exchange rules, bit-product pricing strategy, bit-product market structure

features, bit-product intellectual property protection and other issues, and also discusses

the limitations of current bit-product research and the implications of future research This

paper summarizes the deficiencies of existing researches, such as the confusion between the

concept of bit-produce and service, and bit-product new laws in the process of production,

exchange, consumption The results will lay the foundation for further research

Research on Telecommunications Tariff Regulations under the Development
of Tri-networks Integration

LIU Ying, HUANG Xiu-qing, LIANG Xiong-jian

2012, 14 (2): 71.

Abstract ( 1618 ) PDF (0 KB)( 301 )

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The tri-networks integration brings a serious challenge to the traditional

regulatory and industry-related policies Based on the research on market scope, competition

and significant market power, a framework for telecommunications tariff regulations is

proposed to adapt to the development of the integration of telecommunications networks, cable

TV networks and the Internet By dividing market into retail market and wholesale market,

this framework analyses major services and competition between major enterprises involved

after the tri-networks integration in each market and proposes relevant tariff regulatory

suggestions

Research on 3G New Users Segmentation Based on Perceived Value

DI Hao-lin

2012, 14 (2): 76.

Abstract ( 1673 ) PDF (0 KB)( 296 )

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：With the development of 3G business, there are a phenomenon of high growth and high

loss of the number of users In order to improve the market strategy, and reduce the cost of

the market, this paper, selecting the 3G users in experiencing phases as the research object,

based on the influencing factors of users’ decision and the actual consumption data,

constructs the index system by the users’ perceived value Through cluster analysis, it

establishes a link between the users’ decision characteristics and actual consumption

behavior, and subdivides users’ group from a new dimension, exploring the new way to study

the theory of customer value.

Dynamic Game over China’s Natural Resource Export Restriction and Coping Strategies

2012, 14 (2): 82.

Abstract ( 1364 ) PDF (0 KB)( 318 )

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WTO dispute settlement mechanism can adjust trade disputes A dynamic game model is

employed to study trade disputes over China’s natural resource export restriction under the

dispute settlement mechanism This new resource-related game is compared with traditional

games of trade remedies Coping strategies include: first, actively utilizing the buffer zone

provided by dispute settlement mechanism to regain pricing power; second, accelerating the

restructuring and upgrading of relevant domestic industries; third, researching WTO’s former

rulings to help win possible lawsuits and introducing protective measures in line with WTO

principles

Study on Construction and Assessment of Development Environment Index
in Regional Information Industry
——Taking Chongqing as an Example

2012, 14 (2): 86.

Abstract ( 2001 ) PDF (0 KB)( 347 )

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The assessment model of development environment index in regional information

industry was constructed based on the industrial economics theory This model set the weight

of the indexes with AHP (Analytic Hierarchy Process) based on qualitative and quantitative

indexes system, and with fuzzy synthetic evaluation, Chongqing’s development environment

index in information industry was carried out Finally, several suggestions were put forward

on the basis of the index

Directed Cross-Correlation Analysis of Stock Prices and Corresponding Listed Companies
in Two Western Regions of China
——Based on Complex Network Model

CHEN Hua, SUN Qi-ming, WEI Jie-yu

2012, 14 (2): 94.

Abstract ( 1502 ) PDF (0 KB)( 289 )

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By using the directed complex network model among stocks, detailed quantitative

analysis of stocks in Xinjiang and Inner Mongolia with the characteristics of remote areas,

abundant natural resources and great potential of economic development is made Moreover, a

comparative analysis about the stocks and enterprise economics in Xinjiang province is made

It is shown that all stocks and corresponding companies have the directed cross-correlation

relationships, and the listed companies have different driving force in regional economic

development

Dynamic Inconsistency of Macro-economic Policies Based on the Game Theory

LIU Qian

2012, 14 (2): 99.

Abstract ( 1601 ) PDF (0 KB)( 289 )

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Abstract：The development of rational anticipation and dynamic inconsistency theory gives the

game theory a deeper meaning in the field of macro-economy When the government formulates

macro-economy policies, the rational anticipation of the public should be fully considered; in

order to avoid the dynamic inconsistency of the policies, it is necessary to establish the

relevant rules and system By studying the development of rational anticipation and dynamic

inconsistency theory in the game of macro-economy, this paper analyzes the process of dynamic

game between the government and the public and discusses its result To form accurate public

expectation and reduce the possibility of dynamic inconsistency, the paper provides

suggestions to the government, including enhancing the transparency of decision-making,

intensifying the system guarantee, improving the system of macro-economic control and so on

Research and Practice of the “Five in One” Education for All-around
Development in Specialized Universities

WEN Xiang-ming, HAO Jia-quan

2012, 14 (2): 104.

Abstract ( 1409 ) PDF (0 KB)( 298 )

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Through the deep research on the educational pattern of all-around development in

specialized universities, the pattern of “five in one” education for all-around development

was constructed and put into practice The “five in one” pattern makes body, mind, science,

knowledge and ability connected and infiltrated vertically and horizontally with each other

into an organic whole The five is integrated into the full course of education for all-

around development for college students and serves the aim of cultivating talents Among

them, body is the base, mind is the soul, science is the key, knowledge is the way and ability

is the goal

Research on English Class Performance of Ethnic High-level Backbone Talents

YANG Jing-peng, TUO Ya

2012, 14 (2): 110.

Abstract ( 1372 ) PDF (0 KB)( 342 )

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This survey was conducted to investigate English class performance of ethnic high-

level backbone talents The findings involve the following points: the subject students of

different sexes, majors, and English levels show significant difference in the class

performance in that the female students scored higher than the male ones in terms of learning

orientation and self-disclosure; science students are more likely to be self-confident and

aggressive than arts students; students who have passed with higher scores, CET-4 and CET-6 as

well as English Test of Graduate Entrance Exam are more willing to socialize with other

students; while students with different ages, learning experiences and ethnic cultural

backgrounds don’t show significant difference in class performance There is no significant

correlation between students’ final term exam achievement and class performance.

A Corpus-driven Survey of the Translation of “Li Gong Da Xue”

FANG Yin-jie

2012, 14 (2): 117.

Abstract ( 1939 ) PDF (0 KB)( 292 )

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A variety of translated names of “Li Gong Da Xue” have caused a messy state with

respect to its recognition and international communication This paper has therefore carried

out a corpus-driven survey of the name of “Li Gong Da Xue” by using WebCorp and AntConc It

can be concluded that “Li Gong Da Xue” is named variously both at home and abroad

Furthermore, in order to explore the cognitive sequence of “Li Gong Da Xue”, an analysis of

its innate collocability has been made

Research on Multidimensional Interactive Teaching Mode Based on Instructional
Informationization in Higher Education

FAN Chun-xiao，SUN Juan-juan，WU Yue-xin

2012, 14 (2): 122.

Abstract ( 1676 ) PDF (0 KB)( 381 )

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By the analysis of instructional informationization and teaching quality in higher

education at the popularization stage, this paper gives the meaning of teaching quality, which

should include the quality of teaching and learning Under this meaning, a multidimensional

interactive teaching mode used for communication between teachers and students, is established

in this paper The interactive mode could change the teaching mode from “simplex

communication” of traditional teaching to “bidirectional communication” By this

interactive mode, the quality of both teaching and learning can be improved The interactive

teaching mode needs to be supported by the teaching management department, and at the same

time, the interactive data could help the teaching management department to take some measures

to guarantee the teaching and learning quality