Abstract:

Value co-creation theory has broken the traditional value creation theory which believes the enterprises create value, so the value co-creation theory has become a new research field The paper refers to the domestic and foreign research on value co-creation, summarizes several opinions on the concept of value co-creation, introduces the domestic and foreign research results from the fields of production and consumption and finally puts forward the future research trends and prospect

Key words: value creation, value co-creation, value co-production