Abstract:

The ideological and political education into daily life is a kind of ideological and political education path which focuses on people’s life world, cares about people’s life experience and guide people’s life practice, with the ultimate goal of “focus on people, guide people, and develop people” In the all media era, microblog conforms to development trend of times with its peculiar time advantage, technological advantage and group ecological advantage, and meanwhile it also fits the development logic of ideological and political education Microblog has the high theoretical fit to the three goals of ideological and political education, that is, “close to reality, close to life, close to the students” In the process of promoting the ideological and political education into daily life, in the three levels of ontology, methodology and axiology, microblog provides a feasible path for the practice of lifestyle educational concept of “return to life and lead life”; an available carrier for situational education of “the combination of book and real life”; and a possible view for the realization of value goal of “comprehensive and free development of people”.

Key words: microblog, the ideological and political education, theoretical fit, value exploration