Current Issue

2013, Vol. 15 No. 4 Published:30 August 2013

Theoretical Fit of Microblog and Ideological and Political Education into Daily Life
and Its Value Exploration

GUO Hong-ming

2013, 15 (4): 1-5.

Abstract ( 1962 ) PDF (0 KB)( 327 )

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The ideological and political education into daily life is a kind of ideological and political education path which focuses on people’s life world, cares about people’s life experience and guide people’s life practice, with the ultimate goal of “focus on people, guide people, and develop people” In the all media era, microblog conforms to development trend of times with its peculiar time advantage, technological advantage and group ecological advantage, and meanwhile it also fits the development logic of ideological and political education Microblog has the high theoretical fit to the three goals of ideological and political education, that is, “close to reality, close to life, close to the students” In the process of promoting the ideological and political education into daily life, in the three levels of ontology, methodology and axiology, microblog provides a feasible path for the practice of lifestyle educational concept of “return to life and lead life”; an available carrier for situational education of “the combination of book and real life”; and a possible view for the realization of value goal of “comprehensive and free development of people”.

BT’s Conflict with Network Copyright and Network Copyright’s Protection
——Research Based on BYRBT

LIU Chang, MEI Yi-yuan

2013, 15 (4): 6-12.

Abstract ( 2292 ) PDF (0 KB)( 323 )

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BYRBT, as a representative of the universities’ BT websites, plays an important role in teachers’ and students’ resource sharing in Beijing University of Posts and Telecommunications However, due to its special technology, BYRBT has always had conflicts with legitimate copyright owners since it was born In order to balance the efficiency of sharing resources and the legitimate rights of copyright owners, legal analysis about copyright protection of the universities’ BT websites including BYRBT is conducted from the perspectives of BT’s purposes and the behaviors of BT’s websites and users, in order to reduce the websites’ legal risks The feasible supervision measures should be taken according to the universities’ specific circumstance

Research on the Internet Legislative Issues

LI Ya-wen1，LI Chang-xi2

2013, 15 (4): 13-17.

Abstract ( 1450 ) PDF (0 KB)( 324 )

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The characteristics of interactivity, universality, virtuality as well as immediacy of Internet technology and application have left a direct and far-reaching influence on the Internet legislation, and also produce a considerable legislative dilemma in practice Combining the theoretical research and practical experience and considering the characteristics of interactivity, universality, virtuality as well as immediacy, some basic issues related to the legislative practice including the boundaries of Internet legislation, the main contents of the Internet legislation, the goal of Internet legislation, the value orientation of Internet legislation and the timing of Internet legislation are analyzed, and finally conclusions and suggestions are given in order to provide references for clarifying the legislative ideas and the legislative guidelines as well as establishing the legislative system

Multiple-oriented Right to Privacy

WANG Shuo

2013, 15 (4): 18-24.

Abstract ( 1526 ) PDF (0 KB)( 317 )

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In the process of studying the attributes of the right to privacy, it is found that the right to privacy is difficult to be classified as one attribute The traditional theories of division of rights, such as rights in public law and rights in private law, personality rights and property rights, positive rights and negative rights, cannot define the right to privacy by a single perspective The development of the right to privacy makes its content become richer, and the right to privacy with hybrid attributes is emerging, that is, multiple-oriented right to privacy

Analysis of Legal Issues of Bitcoin

LOU Yao-xiong, WU Jun

2013, 15 (4): 25-31.

Abstract ( 1698 ) PDF (0 KB)( 358 )

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The birth of Bitcoin brings new concept to the currency issuance and circulation Its characteristics of decentralization and full electronization challenge the current currency system Theoretically, Bitcoin possesses all the attributes that the currency has, and it will become real legal currency in circulation as long as legal permission The use of Bitcoin in circulation now will suffer legal issues such as lack of legal status and credit, difficulty in evidence collection and remedy, jurisdiction conflict and so on The problems mentioned above could only be fundamentally solved if the authority accelerated legislation, established a uniform dispute settlement mechanism, speeded up the establishment of credit system, and enhanced supervision

Research Review of Social Commerce

TIAN Yu-qing

2013, 15 (4): 32-39.

Abstract ( 2395 ) PDF (0 KB)( 341 )

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Social commerce is defined and its development at home and abroad is analyzed A research framework is presented, including six aspects of research theme, social media platform, commercial activity, theoretical foundation, key index and research method This framework can help define social commerce and identify its potential research questions

IT-based Social Service Model
——Electronic Pension

XIONG Wen-jing, ZHANG Yong-ze

2013, 15 (4): 40-44.

Abstract ( 1161 ) PDF (0 KB)( 309 )

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China’s pension situation has been more and more severe First, Aging population in China is larger and larger; secondly, the implementation of the “one child policy” causes the increasing pressure of traditional family pension In addition, China’s pension system is not perfect Since the traditional pension model is difficult to solve China’s current pension problems of the elderly, the concept of electronic pension is put forward The implementation of electronic pension model can effectively reduce the cost and solve the shortage of nursing staff, furthermore effectively reducing the burden of government, communities and families The electronic pension model requires the support of information technology, especially the “cloud robots”, which will play an important role in electronic pension system

Estimation of China Telecom Industry Capital Stock: 1978—2010

HAN Lei1，2, YUAN Chun-hui2

2013, 15 (4): 45-48.

Abstract ( 1378 ) PDF (0 KB)( 340 )

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Telecommunications industry is one of the most important public infrastructure industries Accurately calculating the capital stock is the basic work for the research on the industrial development law and the promotion of national economic growth The data about investment of China’s telecom industry is collected and the relevant parameters are analyzed By using the perpetual inventory method, the capital stock of China’s telecom industry from 1978 to 2010 is estimated; the estimation result is in accordance with China’s telecom industry development trend, which reflects its capital accumulation process and development situation

Research on Reform of Social Channels of X Mobile Company

ZHANG Yi1，WANG Hong-yuan2

2013, 15 (4): 49-57.

Abstract ( 1460 ) PDF (0 KB)( 328 )

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The marketing channels play a great role in mobile development, especially in the severe competition circumstances Current social marketing channels and present assessment system of X Mobile Company are analyzed Unitary quantitative assessment has been extended to qualitative and quantitative assessment and assessment objects are redefined in order to break the limitation of the original assessment system in social marketing channels By evaluating social channel members through applying the new assessment system, the advantages and disadvantages of respective marketing channels are summarized Finally, reform suggestion is put forward for social marketing channels of X Mobile Company

Comparison Based on External Environment
——Taking Verizon and Chinese Telecom Operators for Example

ZHANG Ying

2013, 15 (4): 58-65.

Abstract ( 1359 ) PDF (0 KB)( 329 )

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4G licenses are in sight, and Chinese operators need urgent transformation In this context, Opportunity & Threat-PEST (OT-PEST) analysis is used to study the external environment of Verizon and Chinese telecom operators, and the graph of operators’ external environment based on OT-PEST is obtained Through comparing the results of OT-PEST analysis, the successful experience of Verizon is summarized and suggestions on the development of Chinese operators are put forward

Literature Review of Platform Trade Theory and Policy

LIAO Xiao-Wei1, ZHU Qian-Long1, YANG Shuai2, CHENG Xi2

2013, 15 (4): 66-73.

Abstract ( 1473 ) PDF (0 KB)( 325 )

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Based on the two-sided market theory rising in recent years, by introducing country elements and heterogeneity characteristics, the two-sided market theory is tried to be expanded into the field of international trade, that is, a new cross-over study field is established between the two-sided market theory and international trade theory For this purpose, the two-sided market theory from home and abroad in recent years, the international trade theory and the research progress of cross-over part are reviewed and combed

Discussion on Establishment of Independent Environmental Tax in China

CAI Gao-rui, SHAO Liu-jun

2013, 15 (4): 74-81.

Abstract ( 1519 ) PDF (0 KB)( 325 )

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China has not yet set up an independent environmental tax, and nowadays the government’s environmental protection policies mainly consist of emission fee (EF) and merging style environmental tax (MSET) The positive effects of EF are limited because of its own defects, and MSET puts both tax punishments and preferences among various categories of tax, resulting in the coexistence of eco-unfriendly behaviors overcharged (multiple-taxation) and undercharged (low tax rate or not included in the scope of taxation), and also no obvious incentive to eco-friendly behaviors Based on the analysis of China’s countermeasures and its defects for environmental protection, the idea of establishing independent environmental tax which integrates existing EF and MSET, and using MSET for tax preferences to encourage eco-friendly behaviors are proposed, and finally, some relevant suggestions are put forward

Empirical Study of Correlation Between City Talent Attraction
and Real Estate Bubble Based on Entropy

LI Jia，LIU Yu-yu

2013, 15 (4): 82-89.

Abstract ( 1259 ) PDF (0 KB)( 296 )

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The relationship between city talent attraction and real estate bubble is studied First, the city talent attraction evaluation system and the real estate bubble measure system are established based on the data of Beijing from the year of 1996 to 2012, and Beijing city talent attraction index and the real estate bubble index are obtained; second, the intrinsic link between the two factors are theoretically elaborated; third, a Granger causality test is used to analyze the stationary time series data The results show that there is Granger causality between the city talent attraction and the real estate bubble

Effects of Students’ Participation on Teaching Quality of Marketing Practice Class

SHI Wen-hua, JI Chen, SONG Mei

2013, 15 (4): 90-95.

Abstract ( 1458 ) PDF (0 KB)( 343 )

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Undergraduate education reform is always one of the priorities of China’s higher education reform However, in previous studies, few researches have explored education reform from the view of students’ participation Marketing quantitative model curriculum has been chosen as the teaching background in this study After establishing a control group experiment, collecting data, analyzing data, the effects of students’ participation on teaching reform are explored The results show that improving students’ participation can make students construct their own knowledge system more actively, which not only has great significance to elevation of classroom efficiency, but also is beneficial to promotion of students’ academic performance and study enthusiasm

Using Student-created Audios/Videos in College English Listening
and Speaking Classes
——Students’ Perceptions and Attitudes Towards Experimental Teaching for College English

CHEN Zhen-zhen， WANG Jian-gang

2013, 15 (4): 96-100.

Abstract ( 1818 ) PDF (0 KB)( 326 )

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In order to improve college students’ listening and speaking skills, an experimental language teaching model is proposed This model incorporates the theory and practice of science experiment courses, and a language activity is seen as a “language experiment” One of the key steps of doing a “language experiment” is making student-created videos/audios 238 freshmen students were selected to participate in the study Results of the attitudinal survey at the end of the semester showed students generally held a very positive attitude towards the project and they found the project helpful and beneficial to their English speaking The students also responded positively to the introduction of peer assessment in the project

Research Ability Training  for Undergraduates

ZU Yun-xiao, LI Wei-hai, HOU Bin, LIU Gang

2013, 15 (4): 101-105.

Abstract ( 1537 ) PDF (0 KB)( 333 )

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The research ability training is one of the most important duties in university teaching, for it is essential to researchers In order to train undergraduates’ research ability, the methods adopted by the universities at home and abroad are introduced firstly Then the meaning and definition of the research ability are studied Thirdly, the curriculum programs are explored, including theoretical teaching, experiment teaching, innovation and research program, graduation project, examination and evaluation system Finally, the undergraduate teaching mode based on research ability training is presented

Practice and Thinking of Bilingual Teaching

ZHANG Xiao-yan1, DU Xiao-feng2

2013, 15 (4): 106-108.

Abstract ( 1800 ) PDF (0 KB)( 314 )

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In order to cultivate internationally competitive software talents, a large number of research and practice on bilingual teaching were done in the School of Software Engineering, a national pilot school of Beijing University of Posts and Telecommunications Then some experience has been summarized and some existing problems are reflected Suggestions have also been put forward accordingly