Abstract:

4G licenses are in sight, and Chinese operators need urgent transformation In this context, Opportunity & Threat-PEST (OT-PEST) analysis is used to study the external environment of Verizon and Chinese telecom operators, and the graph of operators’ external environment based on OT-PEST is obtained Through comparing the results of OT-PEST analysis, the successful experience of Verizon is summarized and suggestions on the development of Chinese operators are put forward

Key words: Verizon, Chinese telecom operators, PEST analysis