Abstract:

As a certain product of media industrialization, audience rating represents powerful market rules, indicating core index of media operation management and program assessment Being the “nature” and “core” of media, TV aesthetics is a key element for the qualified TV program Through the analysis of the alternating movement between audience rating and aesthetics, the paper hopes to promote the development of TV industry and provides necessary material support and chances for development Meanwhile, it also hopes to purify the TV cultural environment and promote cultural accomplishment of the mass so as to realize a scientific, healthy, coordinated and sustainable growth of audience rating

Key words: audience rating, TV aesthetics, alternating movement, economic foundation, superstructure