Abstract:

With the progress of Internet and information technology, big data and information consumption have attracted people’s more attention How to apply big data to the development of information consumption has become a hot topic Starting from the relationship between big data and information consumption, it is pointed out that big data is the main driving force in the development of information consumption, and then the influence of big data on information consumption is analyzed from the subjective and objective points of view Combined with the example, big data in the application of information consumption is analyzed, and finally, the rules of big data in the application of information consumption are summarized

Key words: big data, information consumption, information product;