Abstract:  Big data is a collection of massive data. It is data information in nature, and its information meaning brings economic value. Therefore, big data is objectively property-oriented. This property is not necessarily prohibited in law. The law should conditionally recognize the legitimacy of big data property. If the object of big data property rights is simply identified as the object of neighboring rights, ownership, or information property rights, they all have defects. The property rights of big data are collective rights, and there is compound and complexity in the object. In view of the diversity of the specific rights of big data property rights and the complex type of its objects, the legal protection of big data property rights can be implemented by special rights law protection mode, contractual credit law protection mode, tort law protection mode, and anti-unfair competition law protection mode.

Key words:  big data, property rights, object, legal protection