Abstract: With the rapid development of the mobile Internet, LBS has become the standard of the related applications of mobile e-commerce marketing. Combining with some relevant cases of the mobile e-commerce field, the marketing model of mobile e-commerce based on LBS is summarized and analyzed. Besides, predictions are made about the trends of LBS development based on mobile e-commerce. LBS will be integrated deeply with big data, precision marketing, open platform, new intelligent terminals and ubiquitous network, promoting the innovation and development of the marketing model of mobile e-commerce.

Key words: LBS, mobile e-commerce, marketing model