Abstract:

Taking spam SMS governance as the entry point and based on the theory of supply and demand analysis, a two-dimensional asymmetric evaluation matrix and hierarchical classification governance strategies are presented from two dimensions of SMS content and its transmission channel Through the analysis, it is found that the current governance emphasis is the spam SMS related with the port, of which the advertising spam message accounts for the largest proportion, while the illegal SMS spam, such as fraud and pornography spam, harms the society most, and relevant recommendations of spam SMS classification governance is put forward Spam SMS governance is researched from a new perspective, and the results will provide references both to the regulatory authorities and to telecom operators, and promote the healthy development of SMS

Key words: spam SMS, classification governance, supply and demand model, hierarchical classification