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2015, Vol. 17 No. 6 Published:30 December 2015

Use Status of Punctuation on the Internet

FANG Yan

2015, 17 (6): 1-6.

Abstract ( 346 ) PDF (0 KB)( 212 )

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The cyberspace is open and full of all kinds of resources Punctuation in the Internet language tends to be misused such as omission, generalization and symbol misuse Meanwhile, new development such as function expansion, criterion deviation, blank space and matching with other punctuation are also shown The current situation of Internet punctuation is related to the Internet culture and netizen should follow the rules and features of Internet punctuation

Chinese-English Code-Mixing in Cyber Language

MA Jun

2015, 17 (6): 7-12.

Abstract ( 318 ) PDF (0 KB)( 244 )

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Nowadays, code mixing is one of the indispensable forms in cyber language, which refers to one language code mixing with the other language codes Based on the basic characteristics of cyber language, the paper focuses on the major types of Chinese-English code-mixing through analyzing formations of catchwords from the perspective of sociolinguistics It points out that this new language form develops along the network, embodies the features of the information age, and reflects the unavoidable trend of development of society

Construction of Smart Education’s Framework under Driving Force of New Technologies

WANG Xue-yan1, 2, WU Hong1

2015, 17 (6): 13-18.

Abstract ( 281 ) PDF (0 KB)( 217 )

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 The emergence of new technologies in the field of information technology,  such as cloud computing, big data, mobile Internet, Internet of things, ubiquitous network and so on, elevates the theory and mode of education to a new height Under this circumstance, smart education appears On the basis of giving the concept of smart education and its development status in different countries, it is pointed out that smart education is the irresistible trend of information education After analyzing the function and characteristics of various new technologies related, the elements of smart education are summarized and its framework is constructed systematically, which is vital to smart education At last, some recommendations are given to speed up the construction of smart education’s framework The results provide references for the improvement of smart education

Influencing Factors of Unplanned Consumption in Large Online Promotion#br# ——Empirical Study Based on Taobao “Double 11” Promotion

WANG Ling-li, YAN Qiang, CHEN Wen-jing

2015, 17 (6): 19-25.

Abstract ( 275 ) PDF (0 KB)( 233 )

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 Large online promotion, as a new promotion way in recent years, provides special consumption context for consumers Consumer surveys before and after the Taobao “Double 11” promotion were used to collect empirical data, and structural equation model was introduced to reveal influencing factors and mechanism of unplanned consumption The study shows that in-store slack exists in large online promotion In-store slack, promotion range, shopping time and social environment have significant effects on unplanned consumption Preparation time has indirect effect on unplanned consumption through in-store slack and shopping time The results provide theoretical foundation for large online promotion in e-business platform

Perception Effects of Reference Price on Combined Pricing and Partitioned #br# Pricing in Online Transaction

GAO Xiao-qian，ZHOU He，RAN Lu-rong

2015, 17 (6): 26-32.

Abstract ( 283 ) PDF (0 KB)( 224 )

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Combined pricing and partitioned pricing are two widely used pricing strategies in online transaction In the case of the presence of reference price, the effects of two different pricing frames —combined pricing and partitioned pricing on consumers’ perceived value and buying intention are discussed through experiment The results show that when reference price exists, there is no obvious differences between consumers’ perceived value and buying intention on pricing frames whether it is high-priced or low-priced; when reference price doesn’t exist, consumers are in low cognitive status, and consequently when product price is low, they prefer combined pricing, but the effect of pricing frames is not obvious for high price product The results have reference for the online enterprises

Examination and Authentication of Electronic Evidence in Public-related Cybercrime

CAI Jie， LOU Chao

2015, 17 (6): 33-38.

Abstract ( 248 ) PDF (0 KB)( 197 )

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The public-related cybercrime is first defined officially in The Act Concerning Several Issues of Criminal Procedure in Cybercrime(2014), and it is classified as one of the four kinds of cybercrimes New difficulties on the authentication of electronic evidence are created because this crime involves many victims who are in different places The technological facilities in investigating institution or procuratorate can be used to ensure the defendant have enough time to examine the electronic evidence in pre-court session It is suggested that static storage and dynamic demonstration should be examined separately in content verification The Act provides a flexible measure But the “beyond reasonable doubt” proof standard should be obeyed; the court should apply this provision strictly

Spam SMS Classification Governance Strategies

ZENG Jian-qiu，YANG Guang-yong，DONG Hao

2015, 17 (6): 39-44.

Abstract ( 271 ) PDF (0 KB)( 214 )

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Taking spam SMS governance as the entry point and based on the theory of supply and demand analysis, a two-dimensional asymmetric evaluation matrix and hierarchical classification governance strategies are presented from two dimensions of SMS content and its transmission channel Through the analysis, it is found that the current governance emphasis is the spam SMS related with the port, of which the advertising spam message accounts for the largest proportion, while the illegal SMS spam, such as fraud and pornography spam, harms the society most, and relevant recommendations of spam SMS classification governance is put forward Spam SMS governance is researched from a new perspective, and the results will provide references both to the regulatory authorities and to telecom operators, and promote the healthy development of SMS

Construction of Collaborative Distribution Pattern at the Terminal of Express #br# under the Background of “Internet Plus”

YANG Meng-ke1, 2, ZHOU Xiao-guang2

2015, 17 (6): 45-50.

Abstract ( 299 ) PDF (0 KB)( 203 )

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 Along with the vigorous development of the mobile Internet and e-commerce, the express industry has entered into the rapid development period However, the problems such as “rough handling” “explosive storage” “slow distribution in last one kilometer” is continuously emerging, and the current distribution patterns are unable to satisfy users’ more requirements on express quality Therefore, a new terminal distribution mode should be explored Based on the analysis of express status and trend under the background of “Internet plus”, the collaborative distribution pattern of electronic commerce and express delivery are proposed, and a new joint distribution service for the certain area of urban express terminal is proposed By building the collaborative service network of urban express delivery based on the cloud platform, establishing big data analysis system and Online to Offline(O2O) e-commerce system, perfecting the collaborative distribution system of the urban express terminal, the distribution problem of “last one kilometer” and “ last one hundred meters” can be solved

Model Building and Platform Construction of Synergistic Interaction #br# Between Liquor-making Enterprises and Logistics

ZHANG Yan, YUAN Chun-hui, PANG Jing-rong

2015, 17 (6): 51-57.

Abstract ( 274 ) PDF (0 KB)( 209 )

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Logistics service with high quality is required when liquor-making enterprises are stepping into e-commerce era However, the current service level of logistics cannot meet such requirements Therefore, the synergistic mechanism of liquor-making enterprises and logistics enterprises shall be built to solve the contradiction between supply and demand The problem of the synergistic mechanism of liquor-making enterprises and logistics is analyzed, and a synergistic model based on the demands of liquor-making enterprises is proposed The implementation architecture of the synergistic platform based on the IntelliSense Cloud Services is designed Based on this platform, resources, information and data can be shared between liquor-making enterprises and logistics enterprises, and the efficiency of the whole industrial chain can be increased Finally, some discussions on the business model of the synergistic cloud service platform are given

Establishment and Analysis of Energy Consumption Benchmark for Communication #br# Base Station Based on Artificial Neural Network

YANG Tian-jian，ZHANG Jing

2015, 17 (6): 58-63.

Abstract ( 272 ) PDF (0 KB)( 209 )

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 With the increasing demand of power in communication base stations, energy consumption management becomes more important Based on the method used in establishing benchmark in public building field, energy consumption benchmark of communication base station is built Artificial neural network method is used to predict annual power consumption of base stations, and has better prediction accuracy with 755% of relative error The most important factors that affecting energy consumption are the power of main devices, power usage effectiveness and temperature, based on which, suggestions on energy management are given

Moderating Effects of Network Competence and Network Spillovers

JIN Yong-sheng，JI Huan-yong

2015, 17 (6): 64-69.

Abstract ( 318 ) PDF (0 KB)( 202 )

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 Open innovation has attracted widespread attention in technology management research in recent years Network competence and network spillovers are introduced into the field of open innovation, and their moderating role between open innovation and innovation performance are explored 211 BTB high-tech firms are taken as research samples to test the hypothesis and it is found that: ① open innovation has positive effects on innovation performance; ② both network competence and network spillovers moderate the relationship between open innovation and innovation performance These conclusions have important implications for the development and application of open innovation theory

Hierarchy of Jing-Jin-Ji Urban Agglomeration Based on Grey Cluster Analysis

JIN Yan-feng1，LI Gang2

2015, 17 (6): 70-76.

Abstract ( 287 ) PDF (0 KB)( 203 )

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 To build the world-class urban agglomeration with the capital as the core is the important aim of Jing-Jin-Ji (Beijing-Tianjin-Hebei) coordinated development strategy Spatial layout of Jing-Jin-Ji is a key factor in the process of building Jing-Jin-Ji urban agglomeration The urban agglomeration hierarchy model is established to clarify the layout based on grey cluster analysis The empirical study shows that the spatial structure of Jing-Jin-Ji is divided into four levels based on the index system of regional economic development The results will provide references for solving the problems of vague hierarchy, unclear function positioning and poor collaborative mechanism of Jing-Jin-Ji urban agglomeration

Empirical Study on Political Efficacy of Graduate Students

DING Yong-bin，WANG Wen-wen， MENG Chong-zheng

2015, 17 (6): 77-81.

Abstract ( 266 ) PDF (0 KB)( 204 )

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Political efficacy is the feeling that individual political action does have, or can have, an impact upon the political process According to a survey of 1000 graduate students, the results show that the factors influencing internal political efficacy mainly include government levels, political interest and political knowledge, and external political efficacy mainly include participation in small-scale democratic processes, learning about and discussing political issues and identifying with a politically oriented group Based on this, cultivating the graduate students’ interest in public affairs should be paid more attention and the graduate students’ political efficacy should be enhanced in a multi-channel way

Expressive Subject’s Influence on Discourse Forms and Structures #br# under Role and Reference Grammar

LIU Lin-qi

2015, 17 (6): 82-86.

Abstract ( 297 ) PDF (0 KB)( 205 )

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In speech communication, the choices of the reference forms of expressive subject constrain and influence the forms of entire discourse and structure The general syntactic study does not attach importance to this issue seriously Under the framework of role and reference grammar, the syntactic realization is analyzed from the role of speaker, the role of listener and the role of the third party respectively From various perspectives, differences in the meanings and functions of references are interpreted, if the expressive subject takes different reference forms in the same syntactic position of the same language The meaning and functional differences of the same reference in different syntactic positions are also explained Through innovative research methods, some rules and characteristics of the generating forms of discourse are explained, in order to better achieve different communicative intentions

Study on Educational Ideologies of YE Peida

CHEN Yin-zheng

2015, 17 (6): 87-93.

Abstract ( 284 ) PDF (0 KB)( 214 )

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Ye Peida is an academician of Chinese Academy of Sciences, as well as a specialist in both microwave communication and optical communication More importantly, Ye Peida is an educationist who was engaged in teaching task, scientific research and education management for a long time and developed educational ideologies with distinctive characteristics For teaching, he proposed that education would always be behind if the foundation was ignored, and he attached great importance to classroom teaching, laid emphasis on words and deeds, and stressed the cultivation of diligent qualities of students; for scientific research, he advocated that research subjects should not only pay attention to application but also lay emphasis on combination of teaching and scientific research; and in the process of educational management, he emphasized that construction of teaching staff should be enhanced, the construction of key disciplines and supervisor teams are keys of graduate education Besides, he advocated international academic communication Studying the educational ideologies of Ye Peida has significant implications for current educational practice

Reform Ideas of Continuing Education in College with Industrial Features #br# Based on “Credit Bank” System

YAO Yao, LIU Ying

2015, 17 (6): 94-98.

Abstract ( 259 ) PDF (0 KB)( 232 )

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“Credit Bank” system which can represent the characteristics of continuing education, such as openness, fairness, lifetime and so on is the future direction of continuing education reform in our country.  The flexible mechanisms of credit certification, credit accumulation and credit transformation break the drawbacks of traditional education management and can provide the reform ideas from the aspects of service innovation, cooperative innovation and management innovation for the development of continuing education in college with industrial features Based on its own features of continuing education, the college should establish continuing education “Credit Bank” systematically to make it play an important role in training industry talents

The Study Teaching Mode on Flipped Classroom in Colleges and Universities #br# in Social Media Context

WANG Qi， XI Dan， GAO Ru-yue

2015, 17 (6): 99-108.

Abstract ( 296 ) PDF (0 KB)( 209 )

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 With the rapid development of Internet technology, the in-depth integration of emerging information technology and education has been the new trend in education The teaching mode of flipped classroom under the social media context is explored The applicability of flipped classroom in colleges and universities is studied by the difficulty of course and the level of practicality based on the cobweb model It is found that courses with less difficulty and high level of practicality are more suitable for flipped classroom Teachers’ teaching task and students’ autonomic study are analyzed within the four quadrants of the cobweb model Based on the specific teaching platform in Wechat, the flipped classroom is recognized in small scale