Abstract:

In a variety of hot events, micro-blogging opinion leaders have had a strong impact on the intensity, direction and effect of public opinions and become an important network force To form the correct perception on opinion leaders, their individual and group should be focused to see how they imagine their identity and make public expression Some specific cases about “identity” and “social identity theory” are used to analyze the speech and behavior of some opinion leaders on the Internet Through the general path of the identity imagination, it is recognized that the opinion leaders get the recognition from the ordinary users by individualized narration, coherent expression, debating and competing with their fans or similar groups to shape their identity and form influence It is shown that opinion leaders should be socially responsible, and use their public opinion force rationally Meanwhile, the scientific method to manage opinion leaders by ordinary fans or monitoring platform is summarized to provide the reference for creating a good network environment of public opinion

Key words: micro-blogging, opinion leader, identity imagination