Current Issue

2016, Vol. 18 No. 2 Published:30 April 2016

Risk Management of Mobile Social Media Communication

LIANG Gang， WANG Pan-pan

2016, 18 (2): 1-6.

Abstract ( 778 ) PDF (0 KB)( 706 )

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 Micro-blog and WeChat, as typical mobile social media, bring several kinds of communication risk The risk diffusion mechanism of Micro-blog is maily based on the “virus fission” mechanism, the simplified expression mechanism and multi-node structure, and the risk resolution of WeChat is weaker than that of Micro-blog Typical communication risks include national governance risk, social trust risk, personal privacy risk, and so on The key to solving the problems is to eradicate the source of risk, construct plural participation mechanism and promote the integration of the rule of morality and law, and strengthen the communication risk management to achieve the order

Formation Mechanism and Its Reflection of Micro-blogging#br#  “Opinion Leaders”

WU Di

2016, 18 (2): 7-11.

Abstract ( 273 ) PDF (0 KB)( 227 )

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In a variety of hot events, micro-blogging opinion leaders have had a strong impact on the intensity, direction and effect of public opinions and become an important network force To form the correct perception on opinion leaders, their individual and group should be focused to see how they imagine their identity and make public expression Some specific cases about “identity” and “social identity theory” are used to analyze the speech and behavior of some opinion leaders on the Internet Through the general path of the identity imagination, it is recognized that the opinion leaders get the recognition from the ordinary users by individualized narration, coherent expression, debating and competing with their fans or similar groups to shape their identity and form influence It is shown that opinion leaders should be socially responsible, and use their public opinion force rationally Meanwhile, the scientific method to manage opinion leaders by ordinary fans or monitoring platform is summarized to provide the reference for creating a good network environment of public opinion

Emotion Metaphor Research and Design of Intelligent Big Screen in Public Space

LI Tie-meng1,2，LI Yi-nan1，ZHAO Song-tao2，XU Jia-lin3

2016, 18 (2): 12-16.

Abstract ( 262 ) PDF (0 KB)( 217 )

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In the current information world, public space is filled with big screens The media-oriented environment leads to information shock to individuals in public space, making them have to accept some useless information The interactive effects between public space and individual receivers are analyzed, the pollution problem brought by big screen is pointed out, and the method of solving this problem by the way of intelligent interaction is proposed Then, emotion metaphor is used to add emotional presentation to intelligent big screen, hoping to decrease the loss in information transmission

Political Guidance Research on Universities’ Communist Youth League #br# Under“Micro Era”Background#br# ——Taking Wechat of Seven Universities in Hubei Province as an Example

LIU Jia，CHEN Pei-lu

2016, 18 (2): 17-23.

Abstract ( 231 ) PDF (0 KB)( 223 )

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“Micro era” has not only changed the external environment of ideological and political guidance of universities’ Communist Youth League (CYL), but also brings new challenges to this work Wechat, as important media of ideological and political guidance in universities, plays a critical role in education and guidance, mobilization, and service From the intrinsic properties of CYL Wechat, and based on the name design, the column structure, the discourse system and the update frequency, Wechat construction of seven universities’ CYL in Hubei province is analyzed and empirically researched Studies suggest that the use of anthropomorphic naming means, diversified column structure, youthful discourse expression and professional management mechanism help enhance the cultural appeal, the group appeal and ideological influence of CYL’s Wechat, which has a significant impact on students’ ideal and faith education and logic of ideological and cultural construction

Influence of Interest Rate Liberalization on Development of P2P Industry

YANG Mei, WU Hong

2016, 18 (2): 24-30.

Abstract ( 230 ) PDF (0 KB)( 210 )

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By using regression analysis of P2P yield, interest margins and monetary liquidity, it is shown that under the condition of interest rate liberalization, P2P yield was affected by the interest margins and monetary liquidity significantly And the liberalization of interest rate can promote the competition and development of P2P and commercial banks Finally it is concluded that the interest rate liberalization will make part of the P2P platform shocked or even go bankruptcy, but for the long-term development of the whole industry, an improved financial market can help P2P platform to find problems faster, solve problems and achieve better development

Influence Mechanism of Online Promotion on Consumers’ Purchase Intention

ZHAO Bao-guo, HU Zi-xian

2016, 18 (2): 31-38.

Abstract ( 238 ) PDF (0 KB)( 270 )

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Based on the dual-systems information processing theory (affective processing system and cognitive processing system), this paper attempts to simulate online shopping scene in order to develop a framework for investigating consumers’ purchase intention in the reciprocal influence between brand familiarity (high and low) and online promotion (price promotion and non-price promotion) during online shopping The results show that for the high familiarity brand, price promotion (vs non-price promotion) can cause consumers’ purchase intention, and the intervening mechanism is the affective processing system; for the low familiarity brand, non-price promotion (vs price promotion) can cause consumers’ purchase intention, and the intervening mechanism is the cognitive processing system

Determination of Crime of Individual Network Lending Under Background #br# of Financial Innovation

TAN Yu，WANG Su-zhi

2016, 18 (2): 39-44.

Abstract ( 280 ) PDF (0 KB)( 948 )

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Individual network lending has developed rapidly, but the lack of supervision led to the abnormal development of the industry and the rising of criminal risk “Guidance on promoting the healthy development of Internet finance” has made provisions for individual network lending for the first time, which is greatly meaningful to us In individual network lending, credit assignment model and platform guarantee model are in the gray area of crime and non-crime,before the introduction of relevant legislation and judicial interpretation, the criminal law should remain modest, cautious intervention about the two kinds of platform mode

Review and Prospect on Radio Regulation Legislation of China

WANG Wen-juan， ZHU Xin

2016, 18 (2): 45-50.

Abstract ( 238 ) PDF (0 KB)( 214 )

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Radio regulation legislation has gone through three stages, developing by twists and turns and achieving success on whole Legislative guidelines on radio regulation were adjusted to economic construction from “less set, strict control” after the reform and opening up Radio regulation legislation develops steadily, and gradually forms a radio regulation legal system Radio regulation legislation presents three characteristics Since the hysteresis and legislative defects on radio regulation, suggestions and new measures are proposed to perfect radio regulation legislation from four aspects, that is, “Radio Regulation” is amended, rules of implementation for “Radio Control Regulation” is made, the judicial interpretation of the crime of disturbing the order of radio communication is made, and departmental rules and regulatory documents for radio regulations are revised as soon as possible

Matching Relationship of Socialist State-owned Entrepreneurial Competency #br# and Growth Cycle

CHEN Hui，YIN Bo, ZHENG Xin-yu

2016, 18 (2): 51-59.

Abstract ( 220 ) PDF (0 KB)( 198 )

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 State-owned enterprises are the pillars of the national economy and excellent entrepreneurs are the engines of the progress of state-owned enterprises In order to cultivate excellent socialist state-owned entrepreneurs, this paper aims to build a model of state-owned entrepreneurial competency and analyze its relationship with entrepreneurs’ growth cycle Through literature review, interview survey and a questionnaire survey, competency differences of entrepreneurs’ six stages of growth are explored Also, suggestions for growth of state-owned entrepreneurs are given

Comparative Study of Information Disclosure in China and the United States and Its #br# Enlightenment to Chinese State-owned Enterprises

LIU Li

2016, 18 (2): 60-64.

Abstract ( 276 ) PDF (0 KB)( 242 )

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In the process of reform of state-owned enterprises, the government focus on improving enterprises’ governance model and operating mechanism mostly, but neglect the importance of information disclosure The information disclosure with high quality is the premise of effective supervision and scientific decision-making Through the analysis of the information of state-owned enterprises in China and the United States, the shortcomings of China’s state-owned enterprises on information disclosure are found out, and also the advantages of the United States state-owned enterprises’ information disclosure system are learnt Suggestions are proposed for the information disclosure of China’s state-owned enterprises, including broadening objects, improving contents, expanding channels and strengthening the supervision of state-owned enterprises’ information disclosure system, to enhance the quality of information disclosure of state-owned enterprises in China

Sharing Strategy of Government Information Resources from the Perspective #br# of Evolutionary Game Theory

YUAN Ye, SHENG Hai-gang

2016, 18 (2): 65-71.

Abstract ( 215 ) PDF (0 KB)( 206 )

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To speed up the sharing of government information resources is regarded as an important way to improve the efficiency of government management and accelerate the decentralization of government Construction of a long-term strategy of government information resources sharing among government departments and breaking the data isolation is an inevitable trend of “Internet plus Government” This paper abstracts the sharing of government information resources as an evolutionary game model between the main body of government management and information resource sharing Based on evolutionary game theory, the mechanism model of the sharing of government information resources is constructed, and the profit and loss factors of the game are analyzed, the payment function of the main body is built up, and then the Evolutionary Stability Strategy (ESS) is researched through establishing the replicator dynamic equation Finally, on the basis of these,  suggestions for promoting the sharing of government information resources are put forward

Sustainable Development of Enterprises Based on Differences in Degree #br# of Innovation and Control

GUO Xiao

2016, 18 (2): 72-77.

Abstract ( 213 ) PDF (0 KB)( 225 )

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Seek sustainable development is the ultimate goal of enterprises Study on its implementation mechanism is from many perspectives, but is still without conclusion The Toyota’s recalling case and Volkswagen’s emissions cheating scandal highlighted the new dimension of “innovation and control” in enterprises’ pursuit of sustainable development Based on the qualitative framework of “the dynamic equilibrium of innovation and control to realize the sustainable development of enterprise” pointed out by Juran (2005) and Peng Xinglv(2007), principal component analysis method is used to study the empirical test data The results validate the correctness of core hypothesis — the larger strength-difference between innovation and control, the greater the degree of unsustainable development In the highly dynamic competitive environment, narrowing the gap between innovation and control has strategic importance for the sustainable development of enterprises

Effect of Social Media-Project Task Matching on Project Satisfaction and Performance

ZHANG Ya-li1, WANG Xin1, YANG Zhao-jun2

2016, 18 (2): 78-85.

Abstract ( 217 ) PDF (0 KB)( 213 )

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 Applying task-technology matching model and empirical research method, the effect of the typical social media instant messaging tool QQ and project task matching on the project satisfaction and performance are researched Project satisfaction includes two dimensions of project process and project result, while project performance is measured by two dimensions of individual project task performance and individual project relationship performance The results show that matching of social media and project task positively affects the degree of project process satisfaction which positively affects project result satisfaction, individual project task performance and relationship performance Besides, individual project relationship performance has further influence on individual project task performance and project result satisfaction

Impact of Creative Self-efficacy on Research Performance: the Role of Research Engagement and Challenge Research Stress

Liu Rui1，2, GUO Yun-gui1, Zhang Li-hua1

2016, 18 (2): 86-95.

Abstract ( 209 ) PDF (0 KB)( 399 )

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Based on a sample of 364 university teachers, the research explored the impact of creative self-efficacy on university teacher’ research performance, and the role of research engagement and challenge research stress in it. The results showed that: creative self-efficacy had positive effect on research performance; challenge research stress had reversed U shape effect on research performance; research engagement played a mediating role in relationship between creative self-efficacy and research performance; challenge research stress played a moderating role in relationships between creative self-efficacy and research performance as well as research engagement and research performance. The conclusions are revealing for the scientific research management of many universitys.

Influencing Factors on Students’ MOOC Learning Intentions Based on UTAUT Model

WANG Yin-feng，YAN Qiang

2016, 18 (2): 96-103.

Abstract ( 243 ) PDF (0 KB)( 210 )

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Online course (MOOC) is a new teaching method, which has got fast development all over the world in recent years and deeply influenced people’s way of learning But MOOC also encountered problems of losing students and low graduation rate Aiming at these problems, a theory model is proposed based on the theory of information technology acceptance and behavior, and the influencing factors on students’ participation in MOOC are analyzed through empirical research method Results show that performance expectancy, effort expectancy, social influence and the MOOC platform’s facilitating conditions significantly affect students’ learning intentions, and students’ learning intentions significantly affect the learning behavior Involvement positively moderates the relationship between effort expectancy, social influence and learning intention, and negatively moderates the relationship between facilitating conditions and learning behavior Suggestions for MOOC’s development strategy at current stage are proposed based on the research

Design and Application of Electronic Portfolio in Teaching of University Teachers

FAN Yan-bin

2016, 18 (2): 104-109.

Abstract ( 232 ) PDF (0 KB)( 213 )

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The research on the role of electronic teaching portfolio is always limited to teaching evaluation, so the ePortfolio design of university teachers’ teaching development based on the research project is put forward Content structure covering all the information of teachers’ learning, teaching and research is designed and the whole structure model which involves teacher’s ePortfolio used in the whole process of teaching and research is given Through the application of the teaching practice, it is proved that the new teaching development of ePortfolio is helpful to the process evaluation of teaching and research projects, and it is good for the teaching development of universities’ teachers

Discussions on Students’ Innovative Practice in Universities#br# ——Taking Study on Quantum Cryptography as an Example

GUO Fen-zhuo1, LI Hui-juan2, GAO Fei3

2016, 18 (2): 110-114.

Abstract ( 228 ) PDF (0 KB)( 193 )

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 Based on the authors’ experience of guiding undergraduates’ innovative practice and observation of research activities of undergraduates in Princeton University, the roles of teachers and university in the innovative practice of undergraduate are analyzed, and some experience are given Finally, three guidance suggestions are provided for the quantum cryptography research field The above analysis, summary and suggestions are also helpful to the innovational education in other research fields