Effect of Social Media-Project Task Matching on Project Satisfaction and Performance

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (2): 78-85.

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Effect of Social Media-Project Task Matching on Project Satisfaction and Performance

1 School of Management, Northwestern Polytechnical University, Xi’an 710072, China;
2 School of Economics and Management, Xidian University, Xi’an 710126, China

Received:2015-11-25 Online:2016-04-30

Abstract

Abstract:

Applying task-technology matching model and empirical research method, the effect of the typical social media instant messaging tool QQ and project task matching on the project satisfaction and performance are researched Project satisfaction includes two dimensions of project process and project result, while project performance is measured by two dimensions of individual project task performance and individual project relationship performance The results show that matching of social media and project task positively affects the degree of project process satisfaction which positively affects project result satisfaction, individual project task performance and relationship performance Besides, individual project relationship performance has further influence on individual project task performance and project result satisfaction

Key words: social media, task-technology matching model, stakeholder, project performance

CLC Number:

ZHANG Ya-li1, WANG Xin1, YANG Zhao-jun2. Effect of Social Media-Project Task Matching on Project Satisfaction and Performance[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(2): 78-85.

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Effect of Social Media-Project Task Matching on Project Satisfaction and Performance

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