Reflection on “Opinion Leaders” in Social Media Era

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (6): 14-18.

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Reflection on “Opinion Leaders” in Social Media Era

1. School of Science, Beijing University of Posts and Telecommunications, Beijing 100876, China; 2. School
of Digital Media & Design Arts, Beijing University of Posts and Telecommunications, Beijing 100876, China

Received:2016-10-23 Online:2016-12-31

Abstract

Abstract:

Opinion leader is the one who provides information and affects audience. At present, information

technology changes both the basic definition of interpersonal communication and the core connotation of opinion

leader. By historical analysis, the origin, the development and the current transformation of opinion leader are

traced. The result shows that under the context of social media, big data and cloud computing, opinion leader

presents the characteristics of mediated, commercial, professional, and collective trends and there are key

opinion leaders in the commercial field.

Key words: social media, opinion leader, key opinion leader

CLC Number:

G206.3
C933

ZHANG Yu-qiang1, LI Yi-fei2, WU Ye1. Reflection on “Opinion Leaders” in Social Media Era[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(6): 14-18.

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