Abstract: According to the view of social cognitive psychology, the identity of the core socialist values is that individuals explore the similarities between self-value and the core socialist values, and internalize them as their value orientation so as to guide and regulate their behaviors Its formation includes two stages of explicit identity in terms of consciousness and implicit identity in unconsciousness In the former aspect, the psychological elements such as cognition, emotion and behavioral intention are involved, and efforts are needed In the latter aspect, an automatic and habitual reaction model is formed, in which efforts are not needed For enhancing the core socialist values identity, explicit identity and implicit identity must be emphasized simultaneously

Key words: core socialist values, identity, dual attitude theory