Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2020, Vol. 22 ›› Issue (3): 1-6.doi: 10.19722/j.cnki.1008-7729.2020.0079

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Prevalence of Loan Words in Chinese Internet Culture: A Phenomenon of Rhetoric and Drive for Social Identity


  1. Fuzhou University Zhicheng College, Fuzhou 350002, China
  • Received:2020-04-06 Online:2020-06-30 Published:2022-07-05

Abstract: This paper presents a study on a prevailing language phenomenon in Chinas social media, specifically the prevalence of considerable loan words used in Chinese netizens online communication. It is found that this linguistic popularity derives from the “rhetorical taste” retained through the effort of translation, and moreover, from users drive to obtain social identity among other netizens with similar interests. An insight is reached that translation, as a rhetorical practice, is employed by netizens to develop discursive resources and fulfill psychological needs in web context.

Key words: Internet culture, loan words with rhetorical taste, translation, rhetorical practice, social identity

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