JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2017, Vol. 19 ›› Issue (5): 1-7.

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Mediation Effect of Media Contact, Social Trust and Government Quality Perception #br# ——Empirical Studies Based on ′Network Users′ Social Awareness Survey′

  

  1. School of Public Administration, Sichuan University, Chengdu 610064, China
  • Received:2017-05-11 Online:2017-10-31

Abstract:  Public′s political contacts with the Internet may have complicated and diversified influence on social trust in the network society Social trust has become the intermediary between public media contact and government quality perceptionTheory of media agenda-setting is used to summarize the two effects of media contact on government quality perception, which is direct cognitive effect and mediation effect of social trust, and the possible impact of media contact on social trust is analyzed An analysis of national social survey data towards network users in 2014 based on structural equation model shows that, media contact directly or indirectly affects the perception of government governance performance

Key words: media contact, social trust, government quality perception, structural equation model

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