Influencing Factors of User Decision via Online Short-rent Platform

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2017, Vol. 19 ›› Issue (5): 52-57.

Influencing Factors of User Decision via Online Short-rent Platform

School of Information Management, Beijing Information Science & Technology University,
Beijing 100192, China

Received:2017-07-10 Online:2017-10-31

Abstract

Abstract: In order to study the impact of online information on consumers′ decision in the context of sharing economy, 1124 pieces of housing reservation data were collected from China and the United States from the housing rental website Airbnb, and impact of online information on consumer′s booking intention is researched by correlation analysis and regression analysis Results show that the number of reviews, overall rating and price in China all have significantly positive impacts on purchase intention Details of the rating have no significant effect on purchase intention, whereas they are significantly related to the overall rating In the United States, only the number of reviews has positive impacts on purchase intention, and other variables have no significant effect on purchase intention This paper has theoretical and practical significance for the study of consumer behavior decision-making in short-rent platform users in China and the United States

Key words: Airbnb, sharing economy, online reviews

CLC Number:

ZHAO Jian-xin, ZHU Ge, SONG Ling-yu. Influencing Factors of User Decision via Online Short-rent Platform[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2017, 19(5): 52-57.

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