JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2017, Vol. 19 ›› Issue (6): 1-10.

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Social Network Relations and Opinion Leaders in Game Guild#br# ——A Case Study of A Chinese Odyssey Online II

  

  1. School of Management, Zhejiang University of Media and Communications, Hangzhou 310018, China
  • Received:2017-09-13 Online:2017-12-30

Abstract: Network games have become an important form of entertainment and social interactions all over the world, and have had significant impact on social relations of players UCINET is used to analyze the social network relations among players of A Chinese Odyssey II, and the multilayer network relations between players are discussed By measuring the degree centrality, centrality betweenness and closeness betweenness, this paper observed the network relations, especially finding the opinion leaders in the game guilds It mainly aimed at researching game guilds in individual level, in order to grasp the impact of network games on the players and their social network relations

Key words:  game guild, social network analysis, players, multilayer network relations, opinion leaders

CLC Number: