Abstract: Suggestion effect has been widely used in the business world, but similar research in the field of personal information is just at the beginning phase In the preliminary questionnaire survey of the same subject, it was found that there was a great difference between suggestion and non-suggestion during the process of getting users′ information Therefore, this paper plans to examine suggestion effect on willingness of providing personal information Based on the literature review of personal information and suggestion, the experimental research method was designed Two experiments were conducted in two different scenarios with implied suggestion group (experimental group) and non-suggestive group (control group) respectively Results show that the scenario is crucial for the suggestion effect, and the suggestion can positively affect consumers′ willingness to divulge personal information when consumers are implied in the appropriate scenario Furthermore, females are more likely to be influenced by the suggestion than men in the same situation The Conclusions help enterprises understand the effects consumers have been suggested, which not only benefits the development of a more harmonious and healthy digital economy, but is also helpful for the positive application of psychology in the field of management

Key words:  personal information, willingness of providing information, suggestion, effects of suggestion