Acta Metallurgica Sinica(English letters)
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TheEffectsofCelebrityandBrandOriginonChineseConsumers’AttitudeTowardstheBrand,ProductEvaluationandPurchaseIntention
HUANG Guang1,FAN Qi-feng2,ZHOU Yan-feng3
- 1.School of Taxation & Public Finance, Guangdong University of Business Studies, Guangzhou 510320, China;2。Nanjing Branch, China Mobile Inc., Nanjing, 210100, China;3.School of Business, Sun-Yatsen University