Acta Metallurgica Sinica(English letters)

• 经济探索 • 上一篇    下一篇


星 亮   

  1. 暨南大学 新闻与传播学院
  • 收稿日期:2008-10-08 修回日期:1900-01-01 出版日期:2008-10-31


XING Liang   

  1. Journalism and Communication College,Jinan University
  • Received:2008-10-08 Revised:1900-01-01 Online:2008-10-31

摘要: 进入21世纪以来,日本国内掀起了第二次品牌评介热潮,开发了一些新的品牌价值评价模型,主要包括日本经济产业省模型、日本电通广告公司模型、伊藤-日经模型,以及博报堂模型。文章即以上述模型为对象,对其进行介绍和评价。

关键词: 日本, 品牌价值, 评价模型

Abstract: Entering the 21st century, the research for brand value evaluation becomes a hot topic again and leads to a second research boom in Japan. Various kind of brand value evaluation models have been developed. Those models include the Japanese economical industry province model, Japanese Dentsu advertisement corporation model, Yitou-Nikkei model, and Hakuhodo model. This paper reviews and discusses the brand value evaluation models developed in the second research boom.

Key words: Japan, thevalueofthebrand, evaluationmodel, review