Acta Metallurgica Sinica(English letters)

• 电子商务 • 上一篇    下一篇


刘 冰 ,金永生   

  1. 北京邮电大学 经济管理学院
  • 收稿日期:2008-07-18 修回日期:1900-01-01 出版日期:2008-10-31


Liu Bing Jin yong sheng   

  1. School of Economics and Management, BUPT
  • Received:2008-07-18 Revised:1900-01-01 Online:2008-10-31

摘要: 移动商务即将成为商业活动和社会活动的中坚力量,研究哪些因素将驱动移动商务的发展至关重要。本文综述了有关移动商务驱动因素的研究方法,并将其归为四类,即基于理性行为理论(TRA)、计划行为理论(TPB)和技术接受模型(TAM),以及基于感知图、基于灰色系统理论、基于消费者满意度模型。评述了各种方法的不足,并对未来移动商务驱动因素的研究方法进行展望。

关键词: 移动商务, 灰色系统理论, 理性行为理论, 计划行为理论, 技术接受模型

Abstract: Since mobile commerce will soon be a dominant force in business and society, there is a significant meaning to research on which factor can accelerate the progress of m-commerce. In this paper, relative papers have been reviewed and classified into four categories according to the ways of research: based on theory of reasoned action(TRA), theory of planned behavior and theory of reasoned action (TAM ) model; based on customer satisfaction model; based on perceptual map; and based on grey system theory. Then, some proposals have been made for the future research.

Key words: mobilecommerce, greysystemtheory, theoryofreasonedaction, theoryofplannedbehaviorandtheoryofreasonedactionmodel