Acta Metallurgica Sinica(English letters) ›› 2012, Vol. 14 ›› Issue (5): 1-.

• 网络文化 •    下一篇

3D大片背景下的网络动画价值

  

  1. (北京服装学院 艺术设计学院,北京100029)
  • 出版日期:2012-10-31
  • 基金资助:

    北京市教委科技创新平台项目;北京市数字与交互媒体重点实验室专项基金项目

Value Thinking of Network Animation in the Age of 3D Movie

  1. (Academy of Art & Design, Beijing Institute of Fashion Technology, Beijing 100029, China)
  • Online:2012-10-31

摘要:

近年来,以电影《阿凡达》为代表的3D立体动画开始流行和泛滥,这种动画日益依赖电脑图形(CG)特效与捕捉技术,并使得影院动画的表现日趋单一化和类型化。本文在对“好莱坞式”立体动画电影提出质疑的同时,探索传统动画的意义和价值。指出目前新兴的网络媒体可能会成为传统动画复兴的一个重要平台,如何在政策上、资金上扶植并引导我国动画产业“多元化”发展,特别是支持以网络为平台的动画,将成为摆在中国导演和动画产业政策制定者面前的重要课题。

关键词: 3D电影, 传统动画, 新媒体, 网络动画

Abstract:

In recent years, 3D stereoscope animation films, in which “Avatar” is regarded as a representative, become very popular The animation has relied increasingly on computer graphics (CG) special effects and motion capture technology, which makes the aesthetics of the animated film be more simplified In this situation, the paper queries “Hollywood mode” of 3D animation and explores the meaning and value of traditional animation This paper points out that the emerging network media may become an important platform for renaissance of traditional animation at present Therefore, how to support and guide the development of “diversification” of China’s animation industry, especially to support the new media animation in network platform by the policy and the funds, will become an important issue confronted by the directors and the animation industry policy makers

Key words: 3D movies, traditional animation, new media, network animation

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