关键词: 客户价值, 移动通信, 网络价值, 模型分析

Abstract:

The factors affecting the mobile communication network value is analyzed from the perspective of customer, and in accordance with the  “customer delivered value theory” and literature review of other customer value analysis, the concept of “network value” preliminary model is put forward Through designing, modifying, distributing questionnaire to collect data, using SPSS factor analysis and aggregation, the revised mobile communication “network value” concept model which is composed of “network image”, “network quality”, “safety and convenience”, “network services” and “network costs” is proposed Meanwhile, weights of the five factors are analyzed, and then in order to maximize “network value”, it is necessary to strike a balance between “network costs” and the other four factors, for it is negatively correlated with “network value”

Key words: customer value, mobile communication, network value, model analysis