关键词: 网络混合教学模式, 学生参与度, 技术接受与使用统一理论

Abstract: In view of the lack of participation of students in universities’ class and based on the models of TOE, TAM and UTAUT2, a synchronous students’ participation model under the web-mixed teaching pattern is constructed, by taking “Marketing” course as a research object which adopts “Iclass+WeChat public account” mixed teaching pattern in 2018 from a university in Beijing The classroom questionnaire data is used to verify the model, and the conclusions are as follows First, learning participation positively affects self-perceived reward Second, perceived usefulness, perceived pleasure positively affect learning participation, and the effect of the latter is greater than that of the former Third, information, convenience, diversity in technical factors and sociality in environmental factors positively affect perceived usefulness; motivation, ability, experience in personal factors and interactivity, communication in organizational factors positively affect perceived pleasure At last, the influence of demographic variables on learning participation is discussed, and suggestions on how to improve university students’ participation under the web-mixed teaching pattern are put forward.

Key words: web-mixed teaching pattern, students&rsquo, participation, unified theory of acceptance and use of technology (UTAUT)