北京邮电大学学报(社会科学版) ›› 2022, Vol. 24 ›› Issue (2): 55-67.doi: 10.19722/j.cnki.1008-7729.2021.0250

• 经济与管理 • 上一篇    下一篇

基于快递员行为的城市末端共同配送定价研究

孔继利(1982—), 男, 天津蓟州人, 博士,  副教授   

  1. 北京邮电大学 现代邮政学院
  • 收稿日期:2021-12-23 出版日期:2022-04-30 发布日期:2022-05-05
  • 作者简介:孔继利(1982—), 男, 天津蓟州人, 博士, 副教授
  • 基金资助:
    国家重点研发计划资助项目(2018YFB1403100)

Joint Delivery Pricing at Terminal Distribution Considering Couriers’ Behavior

  1. School of Modern Post, Beijing University of Posts and Telecommunications
  • Received:2021-12-23 Online:2022-04-30 Published:2022-05-05

摘要: 目前,共同配送模式在快递行业的实际利用率不高,存在合作范围较小、定价机制模糊、收益分配不合理的问题。以共同配送为研究背景,基于快递员行为对快递企业收益的影响,构建快递企业、共配中心、承包区、快递员、快递柜(驿站)经营企业的4级Stackelberg定价博弈模型,基于逆向推导法制定最佳定价策略,并结合实际运营数据分析模型有效性。研究发现:共同配送联盟能有效降低快递企业的配送成本,提升企业效益;合理的定价机制能为各参与方提供稳定收益,维持联盟发展;快递员行为是影响联盟定价的重要因素。

关键词: 共同配送, 定价策略, Stackelberg博弈, 快递员行为

Abstract: In recent years, the concept of sharing and cooperation has gradually integrated into the express delivery industry. However, the utilization rate of co-distribution mode in express industry is not high, and there are problems such as small cooperation scope, ambiguous pricing mechanism, and unreasonable revenue distribution. Based on the background of joint distribution and considering the influence of couriers’ behavior on the revenue of express delivery companies, a 4-level Stackelberg pricing game model is constructed for express companies, co-distribution centers, contract areas, couriers and express cabinets (posting stations) the best pricing strategy is formulated based on reverse derivation, and the effectiveness of the model is analyzed in combination with actual data. The study shows that joint distribution can effectively reduce the delivery cost of express companies and improve their efficiency; a reasonable pricing mechanism can provide stable income for all parties involved and maintain the development of the alliance; in addition, couriers’ behavior is an important factor affecting the pricing of the alliance.

Key words: joint distribution, pricing model, Stackelberg game, couriers’ behavior

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