关键词: 企业社会责任, 算法道德责任, 企业声誉, 客户满意度, 量表开发

Abstract:  With the development of the Internet, enterprises’ algorithmic ethical responsibility has attracted much attention from scholars. However, there is no clear definition, measurement and impact on enterprise operation. The concept of “algorithmic ethical responsibility” is proposed to describe Internet enterprises’ responsibility of developing and utilizing algorithms under the requirements of basic social moral concepts, norms and values, and “algorithmic ethical responsibility” is taken as a new dimension of Internet enterprises’ social responsibility. Two sub studies are included. In Study 1, a scale of algorithmic ethical responsibility for Internet enterprises is developed, and the reliability and validity of the scale is verified. In Study 2, the impact of algorithmic ethical responsibility on corporate reputation and customer satisfaction is examined through structural equation model. The results show that, similar to the impact of other dimensions of corporate social responsibility, algorithmic ethical responsibility can also affect customer satisfaction through corporate reputation. Finally, the theoretical and practical implications of the research are discussed.

Key words: corporate social responsibility, algorithmic ethical responsibility, corporate reputation, customer satisfaction, scale development