关键词: 机构微博, 社会关系网络, 关系特征, 商学院

Abstract:

Organization microblog characterized by its authority and credibility has become a new place to disseminate information, because most organization microblogs are real-name authenticated This paper, taking Tencent business school as an example, reveals the features of organization microblog social network, that is, the increasing trend of fans and idols approximates to the S curve,  the dissemination is few but refined while the acceptance is much and broad in the network centered by organization microblog, and similarity exists in dissemination and acceptance among different organization micorblogs According to the features of organization microblog social network, this paper provides future development proposals which are breaking the upper limit barriers of S curve through events, increasing value through referring benchmarking organizations and realizing network extension by identifying the key figures

Key words: organization microblog, social relationship network, network features, business school