基于LBS的移动电子商务营销模式及趋势

北京邮电大学学报(社会科学版) ›› 2015, Vol. 17 ›› Issue (2): 34-39.

基于LBS的移动电子商务营销模式及趋势

北京邮电大学经济管理学院，北京100876

收稿日期:2015-01-22 出版日期:2015-04-30 发布日期:2023-03-27

Marketing Model and Cutting-edge Trends of LBS Based Mobile E-commerce

School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China

Received:2015-01-22 Online:2015-04-30 Published:2023-03-27

摘要/Abstract

摘要： 在当今移动互联网高速发展的时代，LBS已经成为移动电子商务营销领域相关应用的标配。结合移动电子商务领域相关案例，对基于LBS的移动电子商务营销模式进行归纳、分析，并对基于LBS的移动电子商务发展趋势进行了预测。结果表明，LBS将与大数据、精准营销、开放式平台、新智能终端和泛在网深度融合，推动移动电子商务营销模式的创新发展。

关键词: LBS, 移动电子商务, 营销模式

Abstract: With the rapid development of the mobile Internet, LBS has become the standard of the related applications of mobile e-commerce marketing. Combining with some relevant cases of the mobile e-commerce field, the marketing model of mobile e-commerce based on LBS is summarized and analyzed. Besides, predictions are made about the trends of LBS development based on mobile e-commerce. LBS will be integrated deeply with big data, precision marketing, open platform, new intelligent terminals and ubiquitous network, promoting the innovation and development of the marketing model of mobile e-commerce.

Key words: LBS, mobile e-commerce, marketing model

中图分类号:

F7133152

姜海洋, 曾剑秋. 基于LBS的移动电子商务营销模式及趋势[J]. 北京邮电大学学报(社会科学版), 2015, 17(2): 34-39.

JIANG Hai-yang, ZENG Jian-qiu. Marketing Model and Cutting-edge Trends of LBS Based Mobile E-commerce[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2015, 17(2): 34-39.