关键词: 团购网站, 核心企业, 委托代理, 激励机制

Abstract: Using principal-agent theory, the incentive mechanism is designed for the group-buy websites towards supply chain core enterprises and the group-buy websites’ incentive mechanism towards suppliers is discussed The results show that the stronger the capacity of the group-buy websites is, the higher the degree of endeavor is; that the stronger the capacity of the suppliers is, the higher the level of the hard-working is; that the stronger suppliers can get more incentives from the group-buy websites

Key words: group-buy website, core enterprise, principal-agent, incentive