关键词: 自媒体, 社群, 媒介形态

Abstract: With the rapid development of mobile Internet, the form and variety of media have changed a lot The emergency of new media, such as smart terminals, microblog and WeChat, increasingly integrates media with personal life, making media become “Extension of Man” Meanwhile, We Media has realized the seamless connection between man and media, which further verifies Mcluhan’s prediction Based on communication theories, the communication ecology, communicators, channels and receivers of current We Media are analyzed, and the future development trend of We Media is discussed as well

Key words: We Media, association, media form