Research Framework and Model Construction: Measurement of Media User Experience Based on Cognitive Neurocommunication Paradigm

doi:10.19722/j.cnki.1008-7729.2021.0009

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2021, Vol. 23 ›› Issue (4): 1-7.doi: 10.19722/j.cnki.1008-7729.2021.0009

School of Digital Media & Design Arts, Beijing University of Posts and Telecommunications, Beijing
100876, China

Received:2021-01-21 Online:2021-08-30 Published:2021-09-07

Abstract

Abstract: In recent years, measurement of product service and media value centering on user experience has become an increasingly important interdisciplinary topic in the fields of psychology, cognitive neuroscience, communication and computer science. Meta-analysis method is used to clarify related researches and theories, and based on cognitive neurocommunication paradigm, influencing mechanism of media user experience is researched and discussed, with the purpose of constructing related research frame and theoretical model, and systematically researching user experience of mobile application products in the level of logic, which has certain guidance and innovation in the era of user-centered smart media production.

Key words: user experience, mobile application, neurocommunication, communication effect measurement

CLC Number:

G206

LIANG Shuang. Research Framework and Model Construction: Measurement of Media User Experience Based on Cognitive Neurocommunication Paradigm[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2021, 23(4): 1-7.

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