Abstract:

In recent years, 3D stereoscope animation films, in which “Avatar” is regarded as a representative, become very popular The animation has relied increasingly on computer graphics (CG) special effects and motion capture technology, which makes the aesthetics of the animated film be more simplified In this situation, the paper queries “Hollywood mode” of 3D animation and explores the meaning and value of traditional animation This paper points out that the emerging network media may become an important platform for renaissance of traditional animation at present Therefore, how to support and guide the development of “diversification” of China’s animation industry, especially to support the new media animation in network platform by the policy and the funds, will become an important issue confronted by the directors and the animation industry policy makers

Key words: 3D movies, traditional animation, new media, network animation