Variable Contingent Diffusion Model of Customized 3G Mobile Phones

Acta Metallurgica Sinica(English letters) ›› 2012, Vol. 14 ›› Issue (5): 80-.

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Variable Contingent Diffusion Model of Customized 3G Mobile Phones

(School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China)

Online:2012-10-31

Abstract

Abstract:

To more scientifically and effectively predict the development trend of customized 3G mobile phone and provide decision-making basis for operators, this paper introduces Bass model to the diffusion study on customized 3G mobile phone, and combining the diffusion properties of customized 3G mobile phone, builds the variable contingent diffusion model Through empirical analysis and comparative analysis of Bass model, contingent diffusion model and variable contingent diffusion model, this paper discovers that the curve fitting effect of variable contingent diffusion model is the best for customized 3G mobile phone business, and variable contingent diffusion model is suitable for predication of customized 3G mobile phone users Meanwhile, it is found that major diffusion motivation of customized 3G mobile phone is internal factors, and users are affected greatly by word of mouth Therefore, major influencing factor of customized 3G mobile phone business diffusion is from word of mouth of the existing users on potential ones

Key words: 3G, customized mobile phone, Bass model, contingent diffusion model

CLC Number:

F626

WANG Qi, SHAO Xue-jiao, ZHANG Ying，LIU Dan. Variable Contingent Diffusion Model of Customized 3G Mobile Phones[J]. Acta Metallurgica Sinica(English letters), 2012, 14(5): 80-.

References

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[1]	WANG Qi, SHAO Xue-jiao, ZHANG Ying，LIU Dan. Variable Contingent Diffusion Model of Customized 3G Mobile Phones [J]. Acta Metallurgica Sinica(English letters), 2012, 14(5): 72-78.
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[4]	LI Yao1，WANG Qi1，FEI Chen-ming2. Discussion of Consumers’ Choices of 3G Packages in China [J]. Acta Metallurgica Sinica(English letters), 2011, 13(4): 46-50.
[5]	ZHAO Songlin, HUANG Yijun, CHEN Ting, LU Xiaohui. Strategies Analysis of Mobile 2G Subscribers Migration to 3G [J]. Acta Metallurgica Sinica(English letters), 2010, 12(3): 65-72.
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[10]	LIN Dong; PANG Xiao-jing. Inspirationfromthepricingstrategiesofthe3Gmobiledataofoperatorsabroad [J]. Acta Metallurgica Sinica(English letters), 2007, 9(5): 44-48.
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Variable Contingent Diffusion Model of Customized 3G Mobile Phones

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