Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2014, Vol. 16 ›› Issue (3): 28-33.

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Microblog Information Diffusion: Simulation Based on SIR Model


  1. 1 School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876,
    China;2 Tencent Technology (Beijing) Co, Ltd, Beijing 100080, China
  • Received:2014-04-14 Online:2014-06-30 Published:2023-03-27


As a powerful and new information dissemination social media, microblog has got increasing attention Finding patterns of information diffusion of microblog, vicious information will be effectively regulated Users of microblogs are divided into three categories: not-forwarding users, forwarding users and  overwhelming users based on the susceptible, infected and removed (SIR) model, which can successfully simulate users’ information forwarding behavior By using Matlab, the microblog information diffusion curves and patterns are found out Based on simulation results, policy recommendations are put forward in the end

Key words: information diffusion, SIR model, microblog, Matlab simulation

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