Abstract: In various aspects of virtual product design in the metaverse, color is one of the most intuitive ways to reflect whether an interactive product is easy to use. It gives people rich visual impact and directly affects people’s inner feelings. But not everyone’s perception of color is the same, as it is influenced by people themselves and the surrounding environment. Based on the design research of virtual images and virtual products in the metaverse, the impact of personality types on color perception in the same environment was explored, and the relationship between different personalities and hue, saturation, and brightness in colors was researched. The quantitative relationship between color attributes and personality associations was studied. The semantic differential method was used to obtain personality associations triggered by color, and a color personality model was established based on data regression for experimental design. The research results indicate that the brightness, saturation, and hue have an impact on the perception of personality traits. Moreover, the relationship between the attributes of color and its arousal of personality associations can be well quantified by data regression models. This result provides a theoretical basis for the production of virtual design based on personality and social interaction in the metaverse.

Key words: metaverse, personality type, color research, HSB