Abstract:

Abstract：The communication features of web media were studied to support the judgment of the developmental tendency of online public opinion Web media is classified into news, forum and social media according to the sources and targets of information Based on the data from some online hot events, the paper has made contrastive analysis of different web media on significance of report and temporal variation Forum has crucial influence on organizing online public opinion, so the features of different forums are studied further Similar trend of different forums is found, and the authors’ uneven activity is shown by the long tail figure

Key words: online public opinion, web media, network communication