Abstract:

In network political era, network public opinion brings great challenge to the loss of local government credibility and can also provide opportunities for eliminating local credibility crisis, thereby improving local government’s management ability and promoting harmony of the society Under the background of network public opinion, the loss of local government’s credibility caused by its conservative administration thinking, information publicity deficiencies and delay, inadequate response and corruption, this paper proposes that local government should change administrative philosophy, standardize information openness system, take a timely administration accountability, construct a responsible government, treat correctly network supervision, and perfect the supervision system, making the network public opinion work for improving local government’s credibility

Key words: net-mediated public sentiment, local government, credibility, network politics