Abstract:

The development of network media has dramatically changed the media environment The network media has some new features different from traditional media, such as digitalization, multimedia, hypertext technical features and diversity, personalization, interactivity, promptness, openness and abundant content of communication These features make the agenda setting theory undergo significant changes Decided by the anonymous psychology and role-playing psychology, the audiences will not be completely affected by the disseminators when choosing the information they need, but will form the “self-setting” according to their own preferences, cultural background and values In addition, some events reported by the traditional media firstly come from the network media, which indicates that the network media sets the agenda for the traditional media

Key words: network media, pseudo-environment, agenda setting, self-setting